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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana. There are 2.14

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana. There are 2.14

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5 strategies to stand out during BFCM

lateshipment

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. The word spread, and now it’s the biggest shopping event before the holidays. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. Specifically for Beauty Insider, we do that with three pillars: savings, samples and experiences. We also see that members are excited about the product samples we offer them and our virtual brand events.

Consumer 253
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Game Theory Meets Attribution.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

We were the only brand to partner with them at their event Saturday night going into the Super Bowl, so players could come through the True Religion locker room, which featured campaign imagery, products and styling suites, so we could dress them. One is we have a very diverse product. RTP: What can you tell us about Team True?

Fashion 261
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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Factors Driving the Need for Real-Time CDP.