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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. The new in-store AR game is designed to increase interest in the collection as well as share knowledge about life under the surface.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable.

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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

For retailers, inventory hoarding by bad bots has become a critical challenge to manage during the holiday shopping season. These “Grinchbots” were responsible for the gaming console shortage in 2020 and early 2021. A Roadmap to a Bad Bot-Free Holiday Shopping Experience.

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Elastic Path Partners with Builder.io to Streamline Building Revenue-Generating Customer Experiences.

GetElastic

Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. Check out our demo to see how easy it is to make edits to product data using EP PXM and seamlessly update a customer experience with Builder.io. Elastic Path and Builder.io Heard it all before?

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The Customer Feedback Frenzy Continues As Microsoft And Salesforce Up Their Game

Forrester eCommerce

Earlier this year, I blogged about how customer experience (CX) pros should be wary of what they hear about voice-of-the-customer (VoC) capabilities from some customer relationship management (CRM) vendors because customer feedback management (CFM) and VoC technologies offer more punch than CRM tools.

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Why is composable commerce a game changer in order management?

Kibo

Whether you’re running a small online store or managing the eCommerce operations of a large corporation, composable commerce can help you effectively manage your orders and inventory. Below, we examine how composability specifically facilitates order management by unpacking the following topics: What is composable commerce?

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