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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. This experience gives brands the ability to give their customers all the benefits of in-person shopping from the comfort of their own homes.

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies.

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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In

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Family Dollar Promises Mobile App Will Support Ecommerce by 2024

Retail TouchPoints

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction.

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

The retailer has utilized the mobile system to improve service efficiency and give its associates access to each customer’s transaction history, wish lists and preferences so that they can provide more personalized shopper interactions. BTM Global led the implementation.

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7-Eleven Enhances Mobile App’s Shopping, Delivery and Deals Functionality

Retail TouchPoints

7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for 7Rewards loyalty members and improved in-app shopping and delivery experiences via 7NOW Delivery. 7-Eleven has increasingly been branding its offerings to consumers.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

While bad bots cause disruption across all industries, retailers are a prime target because of the valuable personal data they store behind user login portals on their websites and mobile apps. For retailers, inventory hoarding by bad bots has become a critical challenge to manage during the holiday shopping season.