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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

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New Solana Spaces Store in NYC Heralds Coming Wave of ‘Phygital’ Web3 Concepts

Retail TouchPoints

[Editor’s Note: See the store for yourself and go behind the scenes with Co-founder Vibhu Norby in our Store Tours video here.]. So the idea of a physical Web3 store at one of the nation’s hottest new malls might seem a bit perplexing, and yet that’s exactly what Solana Spaces is. Web3, But in the Real World.

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Currys Enhances Customer Experience with Improvements Across 65 Stores

365 Retail

Currys , the omnichannel retailer of technology products and services, is continuing to invest in its stores, with plans to transform 65 locations across the UK and Ireland. The refit aims to better cater to customer tech needs and improve the overall shopping experience.

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Rethinking how they move and flow will improve all qualities of a store experience without intruding on anyone’s privacy. Questions every retailer should be considering include: How long are customers dwelling in a certain spot? What are they doing in-store? Shoppers of the experience were 1.5X

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Human Experience Transcends Customer Experience Across Generations

Retail TouchPoints

Tools like storytelling and narrative, tone of voice and key visuals help brands create transformational rather than transactional experiences that connect us, regardless of demographics or generational differences. Now because of technology, social media and the blurring of the physical and digital worlds, they have both.

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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The store rollouts will begin in March 2021 and will include Nordstrom flagship stores in Seattle, Los Angeles, San Francisco, Chicago and Dallas.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers.