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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love.

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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. Feedback and engagement : includes product reviews and customer satisfaction surveys.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

While most consumers are aligned with how their information is being used, it’s important to be as clear as possible about what detail is being collected, how it’s being used, and especially the value of the information being used. Measurement: Measuring the health of your sustainable loyalty program is also crucial.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

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How to Choose a Customer Loyalty Program Software

Groove

Modern consumers are constantly bombarded with advertisements, promotions and information. Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Choosing a Platform.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.