Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. In essence, poor visual representation can lead to a sharp drop in customer loyalty among baby boomers, putting retailers at risk of losing a substantial portion of this market segment.

eCommerce 228

eCommerce Customer Loyalty Mobile Consumer 228

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 221

B2B eCommerce BigCommerce Omnichannel 221

Retail TouchPoints

AUGUST 7, 2023

Businesses of all sizes can provide subscription-based services to their customers, offering add-ons and integrations from third-party vendors. Customers benefit from being able to pay as they go for the technology they are consuming. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

Subscription 220

Subscription B2B Mobile Customer Experience 220

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Email remains one of the most effective and efficient ways to personalize a customer journey. Millennials love loyalty programs.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A recent Gartner survey highlighted critical aspects of how current cybersecurity employee training may not be enough.

Payment Services 246

Payment Services Retail POS Operations 246

Retail TouchPoints

JULY 12, 2023

A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry. The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns.

Payment Services 212

Payment Services Retail Point of Sale Supplies 212

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

B2B 145

B2B eCommerce Payment Services Marketing 145

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Clearly, these events can boost short-term sales while attracting new customers. Why Should You Have Father’s Day Sales? Uncommon Goods.

eCommerce 219

eCommerce Marketing Social Media Events 219

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. This can be done in many ways, including both paid and organically generated marketing advertisements.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Wiser

AUGUST 13, 2019

You want your customers to come in early and often, and you want them to leave satisfied. Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? A small market basket size is one item—what counts as a large basket is up to you. Improve Customer Loyalty.

Marketing 103

Marketing Omnichannel Customer Loyalty Consumer 103

RetailMinded

OCTOBER 27, 2022

For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. Hence, it can help drive customer loyalty to a higher retention rate. .

Payment Services 98

Payment Services Mobile Payments Retail Mobile 98

iVend

JUNE 6, 2022

Shoppers are buying with their hearts as well as their heads – they want to purchase goods that have been ethically and sustainably sourced, transported and marketed. In their survey, 88% of respondents felt that reducing pollution in the fashion industry was a top priority. Promotions are engaging and capture the audience’s attention.

Retail 98

Retail Customer Loyalty Fashion Customer Experience 98

Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

Marketing 104

Marketing Live Chat Social Media Mobile 104

Retail TouchPoints

APRIL 26, 2022

Asking consumers questions about their likes and dislikes directly — through quizzes, surveys, forms, two-way text messaging conversations and more — is a natural way to collect zero-party data. As brands look to increase their personalization efforts, they have an opportunity to rethink their marketing channels.

Customer 191

Customer Retail Information Consumer 191

Retail TouchPoints

NOVEMBER 18, 2021

“We discovered that up to 80% of our customers were more petite and curvier than we previously thought,” said Tanya Zrebiec, Head of Innovation and Strategy at 1822 Denim. They were initially intended to help people with mobility-related disabilities, but they have been useful for strollers, bicycles and hand trucks as well.

Consumer 246

Consumer Merchant Services Social Media Technology 246

Ecommerce Platforms

MARCH 14, 2023

Unlike most tools for ecommerce in the market today, Evercommerce isn’t a dedicated website builder and sales solution. Customer engagement: Use apps to leverage innovative, bespoke customer listening tools, and engagement solutions to enhance customer touchpoints, increase retention and improve your chances of customer loyalty.

Payment Services 104

Payment Services Payments Beauty and Health Electronics 104

Retail TouchPoints

SEPTEMBER 1, 2023

That is driving the customer to come and shop, and now, we’re investing to make sure that when the customer comes to shop with us, either online or in store, that they don’t have to make the tradeoffs.” Now, the company is using the $1 billion to invest in improving: Digital capabilities.

POS 210

POS Merchant Services Supplies Improvements 210

RTP blog

MARCH 15, 2017

The Retail TouchPoints Connected Consumer Series webinars, which will be broadcast from March 27-31, will delve into some of today’s hottest retail topics — from leveraging Artificial Intelligence and deepening personalization to creating truly modernized mobile experiences.

Webinar 150

Webinar eCommerce Mobile Omnichannel 150

Kissmetrics

APRIL 23, 2021

It’s coming, too, along with a host of exciting business and marketing opportunities. In so many ways, it is the future of marketing. Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand. Are you ready for X reality?

Technology 264

Technology Reference Definition Other 264

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 217

Payments Payment Services Customer Experience Social Media 217

SellBrite

APRIL 15, 2019

With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media. For example, if they offer customers a 10% discount on their first purchase, do the same but add in free shipping as well. Create a Customer Reward Program.

Improvements 105

Improvements Marketing Social Media Shipping Costs 105

Omnisend

OCTOBER 4, 2023

Unlock the power of email marketing automation with Omnisend Start Free Today Why order cancellation emails are important Order cancellations are a reality of ecommerce. Include a survey to find out why customers canceled their orders. This is crucial in today’s crowded ecommerce market. Gain competitive advantage.

Merchant Services 147

Merchant Services Payment Services Shipping Costs eCommerce 147

RTP blog

AUGUST 10, 2018

In this new frontier, it’s imperative for retailers to continuously identify the right methods of communication to connect with existing customers and engage with prospects to drive meaningful interactions and foster customer loyalty. Ed Kowalski is Assistant VP for Retail Marketing at Sutherland.

Customer 150

Customer Clothing Customer Loyalty Sporting Goods 150

RTP blog

JANUARY 26, 2018

No One Gets Marketing Right Every Time (The Key Is To Keep Listening And Adapting) Knowing customers’ shopping preferences is a crucial capability for merchants all around the world. After receiving consumer backlash, the retailer once again redesigned its plan to allow customers to use loyalty points toward Qantas miles.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Smile.io

MARCH 21, 2023

These days, customized experiences are more important than ever. So if you overlook personalization, you’re likely missing out on potential sales and customer loyalty. Dynamic Yield informs that the English football club improved its mobile homepage conversions by 40% thanks to mobile web customization.

eCommerce 68

eCommerce Shopping Carts Customer Loyalty Recommendation 68

Kissmetrics

JANUARY 17, 2018

Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. Your marketing and media needs to “move” them. While blog content helps attract traffic, one of your content marketing goals should be to convert the traffic into subscribers. Use satisfaction surveys.

eCommerce 225

eCommerce Live Chat Shipping Costs Social Media 225

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Payment Services 52

Payment Services Consumer Retail Social Media 52

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Additionally, B2B buyers want a website that is easy to use and mobile-friendly, with quick and easy product search and navigation.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Wiser

JANUARY 18, 2019

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. Online Preferences.

Shipping Costs 68

Shipping Costs Comparison Shopping Mobile Omnichannel 68

Retail TouchPoints

AUGUST 29, 2022

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 307

Mobile Payment Services Payments Retail 307

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. As the ecommerce market gets even more crowded, the prices will only continue to rise. Is it dollars off?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150