Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 286

Marketing Mobile eCommerce Platforms Reference 286

Retail TouchPoints

JUNE 11, 2020

Nearly all ( 98% ) business decision makers agree that not providing a seamless customer experience has business implications, including decreased Net Promoter Scores ( 49% ), reduced customer visits ( 48% ), and lost revenues or market share to direct competitors ( 44% ). Forrester conducted three online surveys for the report.

eCommerce 152

eCommerce B2B Toys B2C 152

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. What is needed, then, is transparency.

Recommendation 283

Recommendation Customer Hobbies Technology 283

RTP blog

JANUARY 9, 2019

The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Retail TouchPoints

OCTOBER 5, 2020

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. Another 24% were interested in same-day delivery and one-hour pickup windows, 14% wanted access to mobile scan-and-go and 12%. liked the fuel discounts.

Shipping Costs 207

Shipping Costs Subscription Shipping Customer Loyalty 207

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co

Marketing 278

Marketing Consumer Information Customer Retention 278

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

OCTOBER 5, 2023

Additionally, shopping on mobile devices is expected to hit a major milestone this year, surpassing desktop for the first time and driving over half of all online holiday spending. Buy now, pay later in particular has become increasingly mainstream and will make it easier for shoppers to hit the ‘buy’ button, especially on mobile devices.”

Toys 247

Toys Apparel Electronics Mobile 247

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

Marketing 273

Marketing Document Payment Services Shopping Carts 273

Optimizely

APRIL 7, 2017

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. But it’s critical that marketers make sure their app doesn’t obstruct their visibility into what customers are doing on other devices.

Mobile 170

Mobile Omnichannel Shopping Carts Channel 170

Sailthru

OCTOBER 31, 2019

As mobile devices play a bigger role in more aspects of our lives, they’re becoming the common thread tying the entire customer experience together. We read most of our email on mobile devices. In fact, when we praise retailers for being omnichannel, what we increasingly mean by that is “mobile.” billion, a 9.3%

Mobile 87

Mobile Marketing Download Customer Experience 87

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179

Games Marketing Events Merchant Services 179

Retail TouchPoints

APRIL 25, 2024

“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” said Jennie Weber, Chief Marketing Officer at Best Buy in a statement.

Technology 214

Technology Consumer Channel Marketing 214

Retail TouchPoints

MAY 31, 2022

One surprising finding from our survey confirmed that consumers have high expectations for ecommerce brands: 93% expect the online experience to be at least equal to, if not better than, in-store. Mobile search optimization. Mobile commerce is the future of ecommerce. The Gen Z Factor. Product badging + social proof.

Mobile 325

Mobile Customer Data Recommendation Fashion 325

Retail TouchPoints

AUGUST 10, 2021

COVID-19 may have forced retailers to offer contactless payment options, but the move toward sustained use is clear; in a global Mastercard survey, 74% of customers said they will continue to use contactless payments in the future. But when a customer pays for their purchase via their mobile device, this risk is greatly reduced.

Payment Services 306

Payment Services Payments Customer Retail 306

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

Omnichannel 263

Omnichannel Fulfillment Customer Retention Channel 263

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels.

Retail 248

Retail Supplies Merchant Services Social Media 248

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

RTP blog

AUGUST 13, 2018

Here are the key trends we’re seeing for marketers this school season. Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. It also means tapping into events.

Mobile 150

Mobile Games Supplies Travel 150

Retail TouchPoints

AUGUST 28, 2023

In fact, an Ipsos survey last year found that nearly 60% of consumers said they bought fewer items on impulse because of inflation , highlighting a direct correlation to consumers’ tightening wallets. The marketing team can then deliver shoppable content directly to that shopper over the app to get their brand back into rotation.

Mobile 203

Mobile Consumer Management Marketing 203

Retail TouchPoints

MAY 12, 2023

” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. Indeed, the survey found that among Gen Z and millennials, 50% consider online experiences to be meaningful replacements for in-person experiences.

Games 287

Games Social Media Multi-channel Consumer 287

Sailthru

JUNE 16, 2023

We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained. 56% of Gen Z have made an in-app purchase with their mobile phones in the last year. Brands must deliver a seamless experience.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 66

X-cart eCommerce Marketing Live Chat 66

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. In essence, poor visual representation can lead to a sharp drop in customer loyalty among baby boomers, putting retailers at risk of losing a substantial portion of this market segment.

eCommerce 247

eCommerce Customer Loyalty Mobile Consumer 247

Groove

APRIL 1, 2021

Optimizing a website to align with eCommerce SEO best practices not only involves keyword research and content marketing, but it also entails updating the design and layout of web pages across an entire site. Design for mobile devices. Design For Mobile Devices. Use a sitemap. Keep visual hierarchy in mind. Use A Sitemap.

Web Design 365

Web Design SEO Improvements Mobile 365

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. One of the things that really struck me in the survey was how many people said they multi-task in stores.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

Mobile 63

Mobile Customer Retail Games 63