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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. To combat these challenges, retailers must adopt a multi-faceted approach to cybersecurity.

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How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. However, with today’s technology, these systems provide so much more. Tracking Sales.

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns. That could include customized digital signage and instant discount offers based on your purchase history.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

To avoid giving customers this unpleasant experience, retailers must connect their omnichannel touch points with cloud technology, and then continue to advance their stores to keep up with changing customer expectations. In fact, McKinsey reported that cloud adoption among U.S. Here’s how.

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NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

Retail TouchPoints

To understand how best to do that, NBCU conducts regular research into industry trends, consumer behavior, insights from partners and more that it consolidates annually into a Retail Insights Report. As data gets more sophisticated and technology improves, we’re really interested to see how video in stores plays out,” said Daniele.

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