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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

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Customer loyalty programmes vital for retailers to retain customers, report finds

365 Retail

Customer loyalty programmes are ‘vital’ for retailers to retain customers, with over half of the UK consciously buying less due to the cost-of-living crisis, according to a new report by Deployteq and the Data & Marketing Association (DMA).

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. How NFTs can impact customer reward and loyalty strategies. The move to “phygital”.