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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automated catalog and product descriptions.

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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

AI can be trained to feel more personal, but proceed with caution. Become a trained ally : Beyond in-the-moment opportunities, generative AI helps retailers improve the consumer experience long-after the first – or 50th – sale. Ken Yanhs is the Chief Marketing Officer at Zoovu.

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What an Effective Customer Loyalty Program Looks Like in 2019

ESW

That is, unless theys provide real value to customers. Customer loyalty is earned when brands leave customers not just satisfied, but excited. Loyalty programs can add to that special feeling when done correctly. What Does Customer Loyalty Mean These Days? TOMS Shoes’ Passport Rewards.

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Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

Retail TouchPoints

In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with customer loyalty and sales?

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