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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments. Customers can easily add funds specifically for use with that brand, building a stronger connection.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Stephens has seen brands and retailers test these different rewards and benefits but not fully market them as part of a loyalty program.

Consumer 272
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Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Say Goodbye to Third-Party Cookies: Market Research is Here

Retail TouchPoints

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. The internet and passively collected browsing behaviors have given many companies a low-cost way to track and observe customer behavior online. There’s no gray area with this approach.

Marketing 232
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.