Retail TouchPoints

DECEMBER 13, 2023

Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Retail TouchPoints

JANUARY 10, 2024

As we step into 2024, the retail industry is poised for a transformative year at brick-and-mortar locations, marked by innovative product trends that marry functionality with aesthetics. One standout material making waves in this trend is golden and brass architectural wire mesh. After serving in the U.S. manufacturers.

Retail 273

Retail Accessories Presentation Marketing 273

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

FEBRUARY 28, 2024

This is perhaps the start of an acquisition trend that Forrester predicted last year. Today, customer success platform vendors Totango and Catalyst announced their intention to merge.

Customer 389

Customer Marketing B2B Customer Experience 389

Forrester eCommerce

DECEMBER 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Marketing 374

Marketing B2C 374

Forrester eCommerce

JULY 12, 2023

By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.

Marketing 195

Marketing B2B Customer 195

Retail TouchPoints

NOVEMBER 6, 2023

“By focusing on eco-friendly materials and production processes, we not only contribute to a better planet but also cater to a growing market of environmentally conscious consumers.” Wholesale partnerships like the one developed with Pacsun also will help Princess Polly extend its reach to both new and existing customers in new markets.

Fashion 263

Fashion Omnichannel Operations Consumer 263

Forrester eCommerce

SEPTEMBER 20, 2023

Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]

Marketing 402

Marketing Customer 402

Forrester eCommerce

DECEMBER 6, 2019

It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […]. In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam.

Marketing 195

Marketing Events Customer Experience B2C 195

Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

BigCommerce

JUNE 29, 2022

You can say a lot about the world of digital marketing, but you can’t say that it’s boring. There’s always…

eCommerce Marketing 278

eCommerce Marketing Marketing eCommerce BigCommerce 278

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Then your MarTech tool can do the rest.

Marketing 278

Marketing Leisure Reference Consumer 278

Digital Doughnut

DECEMBER 7, 2023

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

Marketing 98

Marketing Technology Consumer Search Marketing 98

Digital Doughnut

SEPTEMBER 29, 2023

Explore the essential customer service marketing trends that can transform your strategy and boost customer loyalty. Create an impactful customer experience.

Customer 96

Customer Marketing Customer Loyalty Customer Experience 96

Retail TouchPoints

JUNE 29, 2023

In this guide, we’ll discuss the latest trends in work clothing for retail staff. The latest trend in retail uniforms for men is the use of fabric shirts with a flattering modern cut and button-down collar that’s stylish, smart and functional for any crew. Company-branded uniforms are an effective marketing tool.

Clothing 277

Clothing Retail Fashion Improvements 277

Digital Doughnut

JANUARY 19, 2023

Marketing has evolved at a rapid pace over the past 12 months. In the list below, we discuss our 7 Digital Marketing Trends for 2023! More attention has been paid to giving customers a great experience across many channels.

Marketing 124

Marketing Channel Customer Social Media 124

Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. The attention economy will demand that brands bring their best creative selves to the table and traditional methods of marketing and selling will see a rapid decline in effectiveness.

Consumer 342

Consumer Retail Jewelry Arts 342

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 137

Marketing Social Media Recommendation Channel 137

Retail TouchPoints

JUNE 1, 2022

There are 10 Trends unfolding before us right now, very much worth watching. And with that diminished outlook, the market valuation of companies like Instacart, DoorDash, Uber and others have all dropped precipitously in the past months. The fact is, when it comes to what’s ahead for retail, no one really knows. BOPIS is growing.

Retail 299

Retail Games Magazine Demo 299

Forrester eCommerce

SEPTEMBER 20, 2021

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

Games 195

Games Marketing Improvements Technology 195

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Retail 278

Retail POS Apparel Department Stores 278

Forrester eCommerce

APRIL 6, 2023

So, the time is right for us to dive into the Process Intelligence software market and provide a landscape of relevant vendors as well as technology and adoption trends. Forrester’s Process […]

Technology 195

Technology Improvements Marketing Customer 195

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. Provide a Brilliant User Experience Speed is key when capitalizing on short-term buying trends.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

FEBRUARY 10, 2021

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. In 2021, color and design trends will help create retail environments that aid in customers’ confidence in the stores they shop in and their overall experience.

Retail 299

Retail Marketing Customer Technology 299

Kissmetrics

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Games 252

Games SEO Blog Marketing 252

Forrester eCommerce

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

B2B 369

B2B Marketing Customer 369

Forrester eCommerce

SEPTEMBER 8, 2023

Has The Economy Got You Down? Inflation is rampant, and beleaguered consumers are reeling from high prices.

Consumer 411

Consumer Customer Experience B2C Customer 411

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 379

B2C Marketing Consumer Customer Experience 379

GetElastic

AUGUST 18, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Adapt data collection to a company’s business model and size.

B2B 145

B2B eCommerce Payment Services Marketing 145

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 131

Marketing Gifts Recommendation Clothing 131

Salsify

APRIL 9, 2024

The Stanley Quencher H20 Flowstate Tumbler , otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

eCommerce Marketing 88

eCommerce Marketing Marketing eCommerce Omnichannel 88

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78