RTP blog

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Fashion 150

Fashion Technology Payment Services eCommerce 150

Retail TouchPoints

SEPTEMBER 15, 2023

Princess Polly , the global fashion brand beloved by Gen Z, has opened its first U.S. The brand tapped into its robust content engine to fuel digital displays, a media wall and personalized product recommendations to engage consumers and drive conversions. store at Westfield Century City in Los Angeles.

Workshop 278

Workshop Fashion Events Recommendation 278

Retail TouchPoints

JANUARY 8, 2024

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior to purchase — and despite many advances in technology, that fact remains a major ecommerce challenge. It also takes into account sizes bought — and kept — by similar customers for the same product or similarly fitting products.

Apparel 147

Apparel Beauty and Health Recommendation Fashion 147

RetailMinded

FEBRUARY 16, 2023

Almost half of fashion stores are stuck with excess stock after a disappointing start to 2023, according to a survey by Inventory Planner. And US fashion stores are sitting on an average of £74,000 worth of excess stock due to the downturn in consumer spending. It has little value and is costly to store.

Fashion 96

Fashion Clothing Apparel Supplies 96

Retail TouchPoints

MAY 27, 2022

“This initiative is a natural next step in H&M Group’s long history of innovation, where we use technology to discover new ways of enjoying fashion.”. The mirrors recognize the products brought into the fitting room and can offer personalized product and styling recommendations.

Payment Services 298

Payment Services Fashion Recommendation Customer Experience 298

Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

Fashion 279

Fashion Events Recommendation Channel 279

Optimizely

AUGUST 6, 2020

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. What’s the setup?

Customer Data 195

Customer Data Customer Events Shopify 195

Retail TouchPoints

JANUARY 20, 2022

Amazon has announced plans for its first-ever physical fashion store — dubbed Amazon Style — which will feature women’s and men’s apparel, shoes and accessories. With everything seemingly managed by the customer through the app, one wonders what exactly store associates will do, and indeed whether there even will be humans on-site.

Clothing 260

Clothing Payment Services Apparel Department Stores 260

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. AI-powered personalized recommendations.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Sailthru

SEPTEMBER 20, 2018

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Predictive recommendations offer an intent-based approach.

Fashion 74

Fashion Apparel Department Stores Retail 74

Retail TouchPoints

JUNE 21, 2022

Before the May 25, 2022 grand opening of Amazon Style — the retailer’s initial venture into fashion brick-and-mortar retail — some thought the Los Angeles space at the Americana at Brand would be dominated by technology and devoid of human interaction. Fitting Digital into Physical Fashion Retail.

Fashion 237

Fashion Payment Services Jewelry Recommendation 237

Retail TouchPoints

AUGUST 9, 2023

The retailer will use Google Cloud to enhance both its in-store and online retail experiences as well as to support John Lewis’ ambition to get closer to its customers by creating a pan-Partnership loyalty program in 2024.

Fashion 239

Fashion Technology Recommendation Operations 239

Retail TouchPoints

MARCH 12, 2024

The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings. Tools like wearables are helping them home in on personal mood insights and recommendations, highlighting which products and activities to pair with the mood of the moment.

Consumer 261

Consumer Beauty and Health Retail Fashion 261

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. Understand that expectations are everything: The biggest thing a brand can get wrong is not knowing what their core customer expects from the post-purchase experience.

Live Chat 234

Live Chat Merchant Services Recommendation Customer Experience 234

365 Retail

DECEMBER 6, 2022

Digital retailer Very , which is operated by The Very Group , has launched virtual make-up try-on features that use augmented reality to allow customers to discover and choose products that best match their needs. We’re also exploring the use of augmented reality across other categories like fashion, home and electrical. year-on-year).

Customer 87

Customer Multi-channel Customer Experience Technology 87

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Retail TouchPoints

OCTOBER 15, 2021

Coveo , a relevance platform that works to enhance digital experiences with AI-powered search, recommendations and personalization, has acquired Qubit , a provider of AI-powered personalization technology for merchandising teams. The deal is expected to accelerate Coveo’s geographic expansion into the UK and European markets.

Recommendation 278

Recommendation Fashion Mobile Technology 278

Retail TouchPoints

JANUARY 11, 2024

has announced a multi-year strategic partnership with Google Cloud to create more personalized and inclusive online shopping experiences, improve customer and associate experiences and drive operational efficiencies through the use of AI and generative AI technologies. (VS&Co.) in a statement. in a statement. ’s digital platform.

Supplies 173

Supplies Technology Recommendation Apparel 173

Retail TouchPoints

MARCH 23, 2023

Popelka is currently building a global team that will span strategy, customer experience, sales, product, product marketing, customer support and ecosystem development to offer ARES customers a full suite of professional services. AR Try-On Source: Snap, Inc.

Apparel 162

Apparel Retail Fashion Recommendation 162

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Groove

OCTOBER 22, 2020

Our benchmarking shows that visitors who use eCommerce search are 3 to 5 times more likely to become customers. eCommerce Search: How To Convert More Customers. For example, if I'm searching for an oversized sweater on a women's fashion site, I'd be more compelled to filter my search if I had the option. Autocomplete.

eCommerce 352

eCommerce Recommendation Improvements Fashion 352

Retail TouchPoints

JUNE 7, 2022

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Going forward, we’ll start to see the pure search tier slowly fade out, with recommendation becoming more prominent.

Recommendation 289

Recommendation Arts Retail Consumer 289

Retail TouchPoints

FEBRUARY 14, 2023

Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands. Very always seeks to deliver superior customer experiences,” said Paul Hornby, Digital Customer Experience Director at The Very Group in a statement. “An

Toys 245

Toys Fashion Customer Experience Channel 245

RetailMinded

OCTOBER 30, 2022

Some retail brands are born in boardrooms, others are created in more unconventional circumstances – and J Brooks Boutique , an Atlanta-based online fashion business, is one of those brands. Thanks to its impressive jump in revenue, J Brooks Boutique was also crowned as America’s Fastest Growing Fashion Brand, according to the poll.

Fashion 52

Fashion eCommerce Clothing Merchant Services 52

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 275

Consumer Customer Loyalty Customer Experience Recommendation 275

UpSellIt

FEBRUARY 22, 2024

We’re a leading conversion optimization partner and we create hyper-personalized solutions to increase conversions, order values, customer loyalty, and more. Our campaigns are custom-built to match the unique offerings, objectives, and key performance indicators of each brand. ” What is Upsellit’s Website Experience?

Conversion Optimization 134

Conversion Optimization Recommendation Customer Loyalty Merchant Services 134

Retail TouchPoints

JUNE 12, 2023

Walmart uses it to analyze what customers are buying and adjust inventories and supply chains automatically. Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. It reduces costs, waste and errors and increases profits and customer satisfaction.

Retail 287

Retail Technology Games Recommendation 287

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

SEPTEMBER 12, 2023

Khloe Kardashian founded Good American with Emma Grede to “redefine fashion for the modern woman.” The end product is an immersive environment where customers can “embrace their unique shopping styles and feel their most confident while doing it,” Grede explained in an interview with Retail TouchPoints.

Apparel 283

Apparel Clothing Technology Customer Experience 283

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. Thus, hopefully, they find my company relevant when a blogger they follow recommends it.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

SEPTEMBER 1, 2023

That is driving the customer to come and shop, and now, we’re investing to make sure that when the customer comes to shop with us, either online or in store, that they don’t have to make the tradeoffs.” Now, the company is using the $1 billion to invest in improving: Digital capabilities.

POS 256

POS Merchant Services Supplies Improvements 256

Retail TouchPoints

JUNE 8, 2023

This places sneakers ahead of high-end fashion clothing (69% riskier than average), making these two categories the only ones with an above-average riskiness score (when compared to electronics, jewelry and watches, cosmetics, low- to mid-range fashion, home and other ecommerce goods).

eCommerce 281

eCommerce Fashion Jewelry Electronics 281

Retail TouchPoints

JULY 10, 2023

These first movers near universally are noting the gigantic opportunity to transform their business, from operations to customer relations and retention. Retailers have a vast amount of data about customer shopping behavior and purchase history. Companies are racing to adopt it. And there’s plenty of money at stake.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Retail TouchPoints

APRIL 15, 2024

Playing will be enhanced by the creation and release of dedicated digital fashion and vision accessories, such as Color Vision Glasses and an Eye Tracking Eyeball, which can be redeemed at the end of the season.

Games 130

Games Accessories Fashion Recommendation 130

Retail TouchPoints

JULY 16, 2021

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Zrebiec attributes this success to the company’s focus on “ redefining how the customer shops for denim online.”. In Q1 2021, 1822 Denim also found that average order values increased by 23%.

Technology 264

Technology Apparel Mobile Customer Experience 264

Retail TouchPoints

OCTOBER 15, 2021

But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. Retailers need to listen to the customers who are demanding representation, or risk walking away from potential profit and alienating a new consumer base.”. billion in the U.S.

Consumer 290

Consumer Retail Merchant Services Fashion 290