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Signet Expands into Jewelry Subscription Space with Acquisition of Rocksbox

Retail TouchPoints

Signet Jewelers — parent company of Kay , Zales , Jared and Piercing Pagoda — is expanding its digital offerings with the acquisition of jewelry rental subscription platform Rocksbox. Launched in 2012, the Rocksbox service lets monthly members rent and swap exclusive jewelry styles through its online platform.

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Let Customers ‘Set it and Forget it’: The Recurring Products Model.

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Luxury Subscription Service Vivrelle Bags $26M in Series A Funding

Retail TouchPoints

Membership club Vivrelle , which provides access to a shared closet of designer handbags, jewelry and diamonds, has secured $26 million in Series A funding. The subscription service, founded by husband and wife team Blake and Wayne Geffen in 2018, allows members to keep items as long as they want, or swap them out monthly.

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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. Aimed at “fostering self-expression” among its core Gen Z demographic, each box retails for $30 and is shipped quarterly, with no ongoing commitment for customers.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos. “I

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[eCommerce 2021] A Step-by-step Guide to Customer Retention

lateshipment

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Create a customer loyalty program.