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Sally Beauty Rolls Out Free Virtual Hair Coloring Consultations

Retail TouchPoints

The virtual sessions take approximately 15 minutes; customers can choose whether to have a video consultation or text chat. ” The new service is part of Sally Beauty’s larger effort to enhance its customer-centricity with an expanded services ecosystem.

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370
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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. So in 1936, that store owner introduced a rolling cart to make shopping easier. They don’t.

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Reach high-intent customers by narrowing your potential audience to reach the people who are most like your core customer base. Use Google Shopping, Search & Display Ads.

Customer 368
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The Remarketing Effect: Reviving Customer Interest and Boosting Conversions

Wiser

Unfortunately, when it comes to eCommerce, it’s not uncommon for potential customers to leave a retailer’s site without actually making a purchase. The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion.

Customer 146
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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. We recommend building various lists to segment subscribers based on their interests and demographics. no longer needs to be! Email Marketing Strategy Tips. Attracting Prospects and Leads.

Marketing 367