A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season
Retail TouchPoints
AUGUST 4, 2022
Bad bots are software applications that run automated tasks with malicious intent. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process. Good bots enable search engine results, web analytics, third-party aggregation sites and more.
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