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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Forrester eCommerce

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective. The foundation of CX […]

Customer 246
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Ebay Debuts AI-Powered Fashion Curation Tool

Retail TouchPoints

Ebay has launched Shop the Look, a new AI-powered curation tool for fashion shoppers. A version for Android will arrive later this year, and the company also said it is exploring expanding the tool to other categories beyond fashion.

Fashion 226
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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 405
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AI Tools for Ideal Customer Profiles

Practical eCommerce

"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more. The post AI Tools for Ideal Customer Profiles appeared first on Practical Ecommerce.

Customer 114
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. AI-powered email marketing tools represent a transformative leap forward, merging human creativity with the computational power of AI algorithms.

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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to develop new AI-powered tools for its frontline associates. As early as late summer, Best Buy customers in the U.S.

Customer 287
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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.