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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. Creating and implementing these types of unified commerce strategies requires close monitoring of data points, the more granular the better.

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Identify where your customer data goes.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. Which Channels Work Best for Zero-Party Marketing?

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

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Consumer Privacy & Ecommerce Trends, Stats, & News [January 2022]

ROI Revolution

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization.

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Consumer Privacy & Ecommerce Trends, Stats, & News [December 2021]

ROI Revolution

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization.