Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 249

Mobile Mobile eCommerce eCommerce Shipping Costs 249

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 239

Improvements Management Information Download 239

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. Among the businesses that most often use location data are consumer packaged goods brands.

Small Business Retail 281

Small Business Retail Information Point of Sale Consumer 281

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well.

eCommerce 252

eCommerce Consumer Merchant Services Recommendation 252

Retail TouchPoints

JULY 7, 2021

This payment data powers AI audience models that are refreshed on a monthly basis. Audiences can be purchased at the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a range of online, mobile and addressable television networks.

Payments 256

Payments Omnichannel Marketing Mobile 256

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Invest in Technology Solutions.

Customer Data 238

Customer Data Marketing Customer POS 238

RTP blog

JANUARY 17, 2018

One way to digitally reinvent showrooms is by empowering their best brand ambassadors — or store associates — with the right data and analytics. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Groove

JUNE 15, 2022

The new way of purchasing goods and services is through Mobile Payments whether you are shopping online or in-store. As millions of users start to use mobile payments each year, it is projected that 4.8 billion people will be completing transactions through mobile payments by 2025. What Are Mobile Payments?

Mobile Payments 195

Mobile Payments Payment Services Mobile eCommerce 195

RTP blog

NOVEMBER 17, 2017

Geographic information system (GIS) data already is used extensively by retailers for everything from site selection to reporting and business intelligence. Gary Sankary: Mobile data is the best way to see who the competition’s customers are and where they’re coming from.

Mobile 150

Mobile Webinar Information Consumer 150

Retail TouchPoints

JANUARY 14, 2021

Data capture solution provider Anyline , which specializes in barcode and optical character recognition technology for mobile devices, has entered the U.S. retail market. The combined price tag and barcode inventory scanner also can empower associates for shelf stocking and other inventory purposes.

Mobile 202

Mobile Retail Technology Management 202

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 267

Food and Beverages Workshop Games Consumer 267

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. As we all know, in marketing, the main goal is to know the customer. “By

POS 249

POS Customer Experience Customer Technology 249

Forrester eCommerce

MARCH 16, 2023

Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]

Mobile 195

Mobile Management Customer Marketing 195

Kissmetrics

MAY 4, 2021

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. What Is Data as a Service (DaaS)?

Marketing 186

Marketing Improvements Social Media Management 186

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 254

Marketing Customer Retention Shopify Social Media 254

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

AUGUST 4, 2023

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 217

Mobile Banking Recommendation Operations 217

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Get Data on Consumer Behavior.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

AUGUST 23, 2023

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In Marketing and visual merchandising teams can collaborate to update the platform with new model and product content.

Apparel 245

Apparel Accessories Omnichannel Consumer 245

Retail TouchPoints

APRIL 6, 2022

Data-driven insights are the key. Ecommerce businesses easily capture data about website visitors, purchase trends, the duration of shopper visits online and much more. Leveraging Data for Stronger Lease Negotiations. Smart Tech is Smart Business. Making Events More Effective.

Omnichannel 283

Omnichannel Events Operations Technology 283

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets.

Retail 303

Retail Customer Data Customer Experience Social Media 303

Retail TouchPoints

OCTOBER 21, 2021

Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS campaign manager.

Marketing 260

Marketing Mobile Omnichannel Management 260

Retail TouchPoints

DECEMBER 20, 2021

According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. Consumer habits changed drastically last year as people went online to shop. It’s already beginning.

Consumer 355

Consumer Retail Travel Omnichannel 355

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Management Information 183

Retail TouchPoints

NOVEMBER 16, 2023

Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help from a Design Crew associate as well as make in-store, in-home or virtual appointments for design consultations.

Mobile 162

Mobile Gifts Improvements Customer 162

Retail TouchPoints

APRIL 30, 2021

PDI , a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers use to find and share real-time fuel prices. The app has 5 million active mobile users, representing billions of fuel gallons and hundreds of millions of dollars of convenience retail spend.

Mobile 279

Mobile Consumer Management Information 279

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 287

Marketing Mobile eCommerce Platforms Reference 287

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

Retail TouchPoints

SEPTEMBER 3, 2020

solutions to help determine where it should allocate resources within its shopping centers, and to gather insights that can be used to modify marketing strategies, ensure lease optimization and measure overall tenant and shopping center health. URW will use the Placer.ai

Mobile 251

Mobile Technology Information Management 251

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 281

Retail Mobile Consumer Operations 281

Kissmetrics

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. There’s a ton you can do with inconclusive or losing A/B testing data. Why A/B Testing Is Crucial to Digital Marketing Success. Then, use these tips to make the most of your data.

Social Media 290

Social Media Improvements Information Other 290

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 244

Improvements Retail Mobile Customer Experience 244

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 211

Customer Retail Information Consumer 211