article thumbnail

How to Launch a Business With PPC Ads

Kissmetrics

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

PPC 251
article thumbnail

How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

PPC 300
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279
article thumbnail

How to Lower PPC Churn Rates

Kissmetrics

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

PPC 319
article thumbnail

How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Which social media sites are they on?

PPC 259
article thumbnail

What is Programmatic Buying For PPC?

Kissmetrics

Advancements in the advertising industry have led to data-driven methods to promote and market your business. You opt for a PPC campaign to promote your products on Google. In the programmatic buying process, cookies or anonymous data are sent to a demand-side platform where the ad-buying occurs. billion in 2019.

PPC 277
article thumbnail

How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. AI can help you with that.

PPC 332