BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Marketing 310

Marketing Social Media SEO Customer Retention 310

Groove

MARCH 23, 2020

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. The next time you catch yourself overwhelmed with inbound marketing , take a moment to look at this article to better set your campaign up for success. 5 Stages Of Running An Inbound Marketing Campaign. Nurture your leads.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Kissmetrics

MAY 21, 2021

While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions. With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns.

PPC 284

PPC SEO Management Marketing 284

Kissmetrics

JANUARY 27, 2021

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge. I’ve just provided the framework.

Marketing 275

Marketing Social Media SEO Recommendation 275

Kissmetrics

MARCH 23, 2021

Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions.

PPC 261

PPC Social Media Reference Download 261

Kissmetrics

FEBRUARY 10, 2021

Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). They may find it through your PPC ads, in search results, or even through social media. However, traffic growth is one of the top challenges to inbound marketing. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

Groove

APRIL 1, 2020

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Marketers love contact information. When it come to PPC, incentives can be a fantastic way to drive conversion. The last thing you want is to create friction during the conversion process. Limit Contact Form Fields.

PPC 345

PPC Mobile Improvements B2B 345

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. In this blog, I’ll walk you through how to use the different sections of this Google Data Studio Report to inform your marketing campaigns and drive the most revenue for your online store.

PPC 112

PPC eCommerce Download Supplies 112

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Using this data, digital marketers can then trigger targeting to complete the customer journey from the micro conversion to the macro conversion.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

FastSpring

APRIL 22, 2020

In 2008, the whole market share was about $5.5 billion, while in 2019 a SaaS market enjoyed a whopping $141 billion in a market share. There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth.

PPC 92

PPC Marketing SEO Subscription 92

Groove

JULY 19, 2021

Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

SEO 370

SEO PPC Information Download 370

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 18, 2020

Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. How to resolve: From a PPC standpoint, make a list of any URL changes before going live so you are prepared when the transition occurs. Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

Omnisend

JULY 2, 2021

But, essentially, what does that mean for email marketers, or marketers in general who depend on email for conversions? We talked with a few email experts to get their insights into the iOS 15 open rate debacle, as well as how marketers should respond. Marketers should be prepared’. Jaina Mistry, Sr.

Marketing 109

Marketing PPC Recommendation Webinar 109

Kissmetrics

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. Cost per conversion? What i s ROAS?

Improvements 299

Improvements PPC Marketing eCommerce 299

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. Then it distills those insights and actionable tips down so that you can easily start implementing the same tactics on your site ( after downloading the lead magnet, of course). Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert.

Customer 360

Customer Books PPC White Paper 360

Kissmetrics

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. This, of course, is the challenge of paid marketing. Maybe you’ve set your budget and ad parameters and are ready to go.

Social Media 300

Social Media Download Blog Definition 300

ROI Revolution

OCTOBER 4, 2017

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. Mobile Ground Zero: It Starts With Your Website.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Inflow Insights

JUNE 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. A comprehensive marketing audit takes the individual aspects of an online business and breaks them down into different audits that provide deeper insights into how a business is performing. Each Step of a Marketing Audit. PPC Metrics.

PPC 82

PPC Marketing SEO Shipping Costs 82

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Landing pages, like any other part of your online marketing strategy, need goals. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups.

PPC 293

PPC White Paper Web Design Information 293

Kissmetrics

FEBRUARY 19, 2018

And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. You can quickly and easily pick up the how, why, when, what, and where of content marketing. Content Marketing 101. Content is king.

Marketing 248

Marketing Social Media SEO Blog 248

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

JULY 31, 2021

Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? As a marketer, you must understand their behaviors, their personalities, and their needs to convert them into paying customers. Consider using PPC ads to increase traffic in the first instance.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads. For example, if you’re an app developer, you would redirect people to your Google Play or App Store download page. What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

JANUARY 27, 2020

Welcome to the first monthly marketing recap of the new decade! Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. Marketing News Highlights. In addition to shipping costs, Amazon’s marketing costs rose nearly 44% year over year to $4.75

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

FEBRUARY 18, 2021

This is where marketing tools come into play. This one gives you a window into your competitor’s email marketing strategy. This tool is a quick way to get a lay of the land so you can build a stronger social media marketing strategy. You simply type in your competitor and you can download an entire list of these keywords.

Social Media 351

Social Media SEO Blog PPC 351

Kissmetrics

FEBRUARY 9, 2021

Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. Marketers and designers spend a lot of time planning and designing ads to generate conversions. You can download the spreadsheet and re-upload it to make changes to your ads.

Social Media 298

Social Media PPC Management Download 298

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. But, if I purchase software from your store, I would expect to download it immediately. Not all call to action messages are created equal.

PPC 335

PPC Web Design Social Media Blog 335