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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% In January, we all learned that the 2023 retail year ended up exceeding our expectations, growing by 5.3% vs. 2022, according to the CNBC /NRF Retail Monitor. of online sales (vs. from 2022 to $222.1

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7

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Apple's privacy changes drive up ad prices for e-commerce marketers

RetailDive

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. In contrast, retail, food, and travel industries tend to have a lower-than-average CTOR.