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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. Embracing cosmetic and skincare ecommerce trends goes a long way in boosting your store’s relevancy. Sounds complicated?

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How To Improve Customer Experience: 5 Tips

Groove

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. To put it simply, they can't. Ask For Feedback. Conclusion.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Before anything else, we recommend scaling content production to target all of your important customer segments. Pinpoint this by looking at the organic keywords your website is getting clicks for in Google Search Console , running surveys to customers, and doing more keyword research. B2B eCommerce Marketing Strategies for PPC.

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It’s Time to Rethink Ecommerce Marketing – Customers Want to Talk, Not Just Listen

Smile.io

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. After launching the ecommerce text message quiz, Beardbrand saw a 26 percent click-through rate and 12 percent conversion rate.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

Choose a tool that integrates with your ecommerce platform and customer accounts, so your support staff has all the relevant customer information at their fingertips.   Treat social media as a customer support channel — 67% of customers find it convenient to contact brands on social media for customer support.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. When Holiday Ecommerce Sales Spike.

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