Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Identify Your Customers' Biggest Pain Points. To put it simply, they can't.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Prisync

MARCH 13, 2018

All things aside, even with the greatest marketing campaign in the world, if you don’t know your audience, it won’t gain traction and you won’t get your ideas in front of the people that truly matter: your audience. The best way for you to understand your audience is to study them. Where do they hang out?What

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store. .

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

Inflow Insights

FEBRUARY 6, 2018

Because the vast majority of people are just like Drake: If you don’t offer free shipping and returns, we recommend you start offering—and test to see the impact on sales and overall revenue. If you do offer free shipping and returns, we absolutely recommend featuring it in your header.

Shipping 110

Shipping eCommerce Payments Payment Services 110

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Step 2: Study Their Content.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Groove

JULY 31, 2023

eCommerce Marketing Automation. Why eCommerce Marketing Automation? As the eCommerce landscape continues to rapidly evolve (some might say mutate), businesses must adopt cutting-edge technologies and processes to stay competitive in the marketplace. That solution? What Is an Abandoned Cart Flow?

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

UpSellIt

JULY 13, 2023

Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. Tailor promotions, recommendations, and messages based on your customers’ preferences and behaviors. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. The post Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] appeared first on Shopping Signals.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. In 2017, there were 1.66

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Shopping Signals

AUGUST 30, 2016

It’s inspiring to see an ecommerce case study like this. No Facebook/Instagram ads or boosted posts (yet notice that she recommends giving that a try too). I’d love to hear your thoughts on this case study. Impressive right? Especially when it’s from someone who is just like most of us.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

MAY 14, 2019

But high-quality email newsletters can be super useful marketing tools if done well. In fact, studies suggest that you get $35 to $40 back for every dollar you invest in email marketing. Here’s how to up the impact of your ecommerce newsletter. Stay true to your brand and audience. Plain text vs. HTML. CTA color and copy.

eCommerce 150

eCommerce Social Media Games Jewelry 150

365 Retail

JUNE 19, 2023

Large Suppliers Focusing on eCommerce Despite the fact that construction has largely been built on the success of brick-and-mortar suppliers, a growing number of these companies are now focusing on eCommerce. For example, Grainger estimates that 80% of all its revenue will come from eCommerce by the end of the year.

eCommerce 52

eCommerce B2B Supplies eCommerce Platforms 52

BigCommerce

MARCH 30, 2018

In fact, Amazon’s Subscribe and Save subscription service is the most used subscription service in the world, according to a McKinsey study. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Word of mouth recommendations.

Subscription 345

Subscription Payments eCommerce Payment Services 345

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Profitero

APRIL 27, 2020

And because things move so fast, brands need more than just information — they need recommendation engines to tell them how to adjust their product placement on a day-by-day basis. Failing to keep up with these changes can result in a huge ‘misalignment’ between consumer behavior and marketer readiness,” Hofstetter said.

eCommerce 78

eCommerce eCommerce Technology Technology eCommerce Marketing 78

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. The Challenges of Google Shopping.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Fast loading images are one of the cornerstones of SEO.

eCommerce 221

eCommerce SEO Social Media Improvements 221

ESW

JULY 6, 2020

According to a Trustpilot study, The Psychology Behind Trust Signals , 66% of consumers claim the presence of “social proof,” or trust signals, increases the odds of them making a purchase. That’s why Smushkevich recommends adding as many as you can. Here are the five leading eCommerce trust signals. Want to follow his advice?

Shipping Costs 120

Shipping Costs Payments Shipping Payment Services 120

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Fast loading images are one of the cornerstones of SEO.

eCommerce 204

eCommerce SEO Social Media Improvements 204

ecomdash

FEBRUARY 25, 2019

Recent studies show that more than 50% of site visitors use the internal site search feature. A recent study by G2Crowd shows 95% of customers read reviews before they buy products online. Forrester conducted a study where 44% of users wanted to receive instant answers to their questions during online shopping sessions.

Shopify 60

Shopify Shipping Costs Live Chat SEO 60

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Scroll past the details of the product you’re eyeing and you’ll most likely find one or more related recommendations. A study from Harvard Business School speaks to the revenue potential of bundling.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Ecommerce Platforms

APRIL 29, 2020

We wanted to understand the types of e-commerce content that perform well on search engines. So we studied the traffic trends and SERP Features of the top five e-commerce categories. Our studies focused on Electronics, Home & Garden, Fashion, Sport, and Health and Beauty categories. Let’s explore them.

eCommerce 104

eCommerce Beauty and Health Electronics Fashion 104

BigCommerce

FEBRUARY 1, 2018

So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. This means that there are growing opportunities for vendors if they study developing trends carefully. .

eCommerce 78

eCommerce Channel PPC Gifts 78

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Optimizely

AUGUST 14, 2018

Why should you care about psychology if you’re in the world of ecommerce marketing? According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing. Act on the psychology. 3 powerful campaigns to drive brand loyalty .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Smile.io

JANUARY 4, 2024

What is onsite marketing Onsite marketing examples What is onsite marketing? Onsite marketing is an ecommerce marketing strategy that involves engaging and converting website visitors through targeted campaigns tailored to their behavior and data. TOMS uses gamification tactics to get customers engaged 8.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Omnisend

APRIL 19, 2021

Ecommerce marketing has come on in leaps and bounds over the last few years, with advances in automation, in particular, proving to be a real game-changer. And with more and more businesses jumping on the bandwagon every day, marketing automation is no longer the optional extra it used to be, it is an absolute must.

Merchant Services 78

Merchant Services Shipping Costs Live Chat eCommerce 78

SellBrite

JANUARY 22, 2020

This enables brands to reach their target audience in an organic, meaningful way; today, influencer marketing is a $1.7 Consumers seek product recommendations from influencers nearly as often as they do from friends, according to one study that also found that 49% of consumers look to influencers when making product decisions.

Beauty and Health 105

Beauty and Health Social Media Recommendation Consumer 105

Omnisend

MARCH 29, 2021

What’s more, according to another study by Adobe, 49% said they had greater brand loyalty when they interacted with personalized content. Personalization in fashion ecommerce should span the entire customer experience: Website: Alter the products you showcase according to your customers’ previous visits. It’s reality.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148