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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Focus on key automation.

Marketing 330
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Pier 1 Returns as Revamped Ecommerce Retailer

Retail TouchPoints

The brand had liquidated all 940 of its brick-and-mortar stores earlier this year after failing to emerge from bankruptcy, and sold its intellectual property and ecommerce business assets to Retail Ecommerce Ventures (REV) in July 2020. The investment firm then worked on revamping the site functionality of Pier1.com. ”

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Break Point: The Reality of US Ecommerce Today. Tuesday: June 05.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts.

eCommerce 113
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. This year’s stellar lineup covers myriad topics related to retail and ecommerce to inspire your success. The Future of Retail in a Post-Digital World.

eCommerce 100
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Seth pointed out that it’s a good news, bad news situation for marketers and advertisers. They want something different. They want value.

Mobile 100
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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.