Mon.Dec 05, 2022

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How This Nursery Increased Revenue 140% With HubSpot Email Marketing

Groove

Background. Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Following this successful project, Caragh Nursery realized the need for an ongoing eCommerce partnership with our agency – a team who understood their challenges and had the experience to overcome them. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox.

Marketing 370
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Three Competitive-Strategy Actions To Take In 2023

Forrester eCommerce

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […].

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Bloomberg: Party City Reaches Out to Creditors for More Liquidity

Retail TouchPoints

Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.

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434: The Sneaky Tricks Pro YouTubers Use To Grow Their Channel With Zach Mitchem

My Wife Quit Her Job

Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.

Channel 259
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. The F21 Metaverse Collection features hoodies and T-shirts designed with elements from the brand’s virtual offerings and is now available in-stores and online. The collection also includes a real-life version of the fan-favorite Forever Beanie, which was the No. 1 selling avatar item in Forever 21 Shop City on Roblox.

Fashion 270
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The State Of CDP In APAC

Forrester eCommerce

Following the previously published report covering key CDP vendors in Asia Pacific (APAC), I interviewed 10 CDP customers in the region, and published a new report The State Of Customer Data Platforms In Asia Pacific. Here are the key findings of the state of CDP in APAC: CDP Popularity In APAC Varies By Type, Geography, […].

More Trending

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How to Write Product Descriptions for Your Ecommerce Store

Ecommerce Platforms

Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.

eCommerce 197
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BelliWelli’s New Package Design Proves the Wisdom of Crowds

Retail TouchPoints

The BelliWelli wellness brand of wholesome snack bars was founded within a community of people who suffer from digestive issues, a group cultivated by the brand’s Co-founder, CEO and IBS sufferer Katie Wilson. As the digitally native company expanded to the national retail stage with its new partner Sprouts in October 2022, the brand also transformed its packaging by looking for design inspiration from its experts — the BelliWelli community. .

Channel 257
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How to Overcome Writer’s Block with Ubersuggest

Kissmetrics

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.

Mobile 152
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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. It boasts an internet penetration rate of 93%. Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Meet the New EMEA Cyber Security Analyst

Forrester eCommerce

Meet Tope Olufon, the new analyst covering cyber security in EMEA.

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Is Amazon done disrupting retail?

RetailDive

The e-commerce giant is looking past the industry to expand its reach, and rivals have figured out ways to compete.

eCommerce 140
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Site Abandonment and How to Decrease it at Every Stage of the Customer Journey

UpSellIt

Site abandonment has always presented a major challenge for online retailers. To convert shoppers, it’s important to keep them onsite and interested. Between Q4 of 2021 and Q2 of 2022, overall conversion rates decreased.5% , while the average abandonment rate hovered around 70%. To decrease site abandonment, you need to understand the different types to better address shoppers’ needs.

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VF Corp. CEO departs unexpectedly

RetailDive

The conglomerate is seeking a replacement for Steve Rendle, who was chief executive for nearly six years and at the company for nearly 25.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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BFCM 2022: Email, SMS, and push message statistics & trends

Omnisend

Reading Time: 11 minutes. Each year, the holiday shopping season seems to start earlier, which is nothing new to marketers. This year, however, with high inflation causing uncertainty around consumer spending, ecommerce brands were pressed to capture sales early for fear that consumers would pull back on purchasing. Another challenge for brands was maximizing profits amid fluctuating paid marketing costs and performance on channels such as social media and paid search.

Channel 78
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Top 10 eCommerce Conferences You Should Attend in 2023

Algopix

The digital world of eCommerce is ever changing, making it essential for business owners to stay up to date with the latest trends and strategies. Attending an eCommerce conference is one of the best ways to stay informed and network with other professionals in the field. . Here are the top 10 eCommerce conferences that you should attend in 2023. 1.

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4 tips to drive more revenue on Pinterest

RetailDive

Pinterest users are outspending shoppers on other platforms. Here’s all you need to know. about the platform’s e-commerce features from 2022.

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The Yards, Covent Garden launches first-of-its-kind technology for its Christmas campaign

365 Retail

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden , using pioneering geo-located technology for the first time in a UK retail setting. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as their active management style with continual tenant engagemen

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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3 ways to use AI to drive significant ecommerce profits

RetailDive

Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

eCommerce 105
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How to Present Accurate Inventory on the Storefront 

Kibo

Imagine you’re shopping online for a dress for a wedding you’re attending this weekend. Because it’s last minute, you need to find something that you can pick up the same day. You find the perfect dress, and the product page says there are two left in your size at the nearest store. You complete your purchase online and choose buy online , pick up in-store (BOPIS).

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Merry and Bright: A look at 2022 holiday merchandising

RetailDive

’Tis the season to evoke cheer while attempting to drive up sales.

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The Power of Star Ratings and Customer Reviews

Digital Doughnut

There’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to pioneering consumer research by Digital Doughnut sister company London Research.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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LVMH, Glossier latest to sign charter to end racial bias in retail

RetailDive

Now 42 retailers and brands have joined the Open to All initiative, which combats discrimination in shopping and at work in the industry.

Retail 86
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10 Best Lead Magnet Templates to Generate Quality Leads

Email Audience

Email campaigns are a classic marketing tool. Businesses invest in email marketing to build relationships with new and existing prospects. Knowing how to attract high-quality leads to your company email list and how to keep them subscribed is vital. But what makes a good lead magnet? And how can you make them? Well, you’re in the right place. Whether you’re looking for an eBook template or templates for checklists, we have something for you.

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New Balance unites Snap’s AR, voice tech to offer gifting advice

RetailDive

The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations.

Gifts 80
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Cheaper gas and chicken wings are seen as signs of easing inflation

RetailWire

Gas prices have been plummeting and chicken wings no longer cost an arm and a leg. Americans are starting to see signs that continually rising prices may not be a fait accompli.

Article 52
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Amazon Go opens third suburban store in Southern California

RetailDive

The 5,000-square-foot location marks the latest addition in a region where the company operates numerous brick-and-mortar retail stores.

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Rohit Shah: Determined To Bring Hemp Revolution To India

Ecommerce Guru

Rohit Shah, Co-Founder and CEO of Hemp Horizons, is passionate about the extraordinary health benefits of Hemp and insists that present-day Indians should benefit from Hemp. Before founding Health Horizons, Rohit, an architectural engineer from Drexel University in the US, worked as a project manager for a real estate developer in the country. He built residential and commercial properties in Philadelphia as a project manager.

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Burlington navigates higher sourcing costs after ‘desirable’ closeout buys

RetailDive

Product sourcing costs grew 13% from the previous quarter as the off-price retailer took advantage of excess supply.

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What Makes Amazon The Top Ecommerce Platform?

Ecommerce Guru

A successful ecommerce business is the one that concentrates on providing for the specific demands and interests of their users. The top ecommerce platform has undergone an exponential transformation in recent years. In the past few years, the ecommerce industry has experienced tremendous expansion, and more firms are turning to the internet to reach their target markets with their goods and services.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.