Forrester eCommerce
OCTOBER 23, 2018
As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […].
Groove
OCTOBER 23, 2018
As digital marketers assemble their goals for 2019, increasing organic traffic is guaranteed to be at the top of many lists. And for most sites, that’s a pretty simple goal to achieve. Conduct keyword research, identify top keywords to rank for, create compelling content aimed at your target personas, rinse and repeat. For eCommerce websites, things aren’t that different.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RTP blog
OCTOBER 23, 2018
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics and technology to “make each customer visible to us,” said Peter Fader, the Frances and Pei-Yuan Professor of Marketing at The Wharton School, during the recent Sourcing Journal Summit.
Inflow Insights
OCTOBER 23, 2018
There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites , including their shopping cart and checkout process. In this article, we’ll compare the checkout experience of one of those market leaders, GoPro , with one of our former clients, Bras N Things.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
TradeGecko
OCTOBER 23, 2018
It’s the most wonderful time of year! The holidays are approaching, and with it comes a retail event that makes everyone happy. Not only do businesses do the bulk of their sales this time of year, but shoppers are gladly separating themselves from their hard-earned cash, and even children are excited, as they are the lucky recipients of much of this shopping frenzy.
Retail Technology Review
OCTOBER 23, 2018
While bots are often cited as a reason for poor customer service, new research from Genesys finds many UK consumers do not rank them high on their list of frustrations.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
UpSellIt
OCTOBER 23, 2018
With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone.
Retail Technology Review
OCTOBER 23, 2018
Convenience in product research is a key consideration in omnichannel conversions, a report from KPS, a transformation agency, reveals.
FastSpring
OCTOBER 23, 2018
We live in a world dominated by technology-powered products. Behind all of our favorite apps, software,—even everyday items like our headphones, there’s a hard-working product team driving innovation and developing the products we love. Every business approaches product development a little differently. I know I’ve experienced a variety of strategies and techniques during my time at companies like Procore Technologies and PayJunction.
TradeGecko
OCTOBER 23, 2018
You may not have heard about the ghost economy , but it’s something you should be familiar with. In brief, the ghost economy is the added costs in lost revenue to preventable errors – one study found that businesses are losing an average of 11.7% to the costs associated with it. The main culprits of the ghost economy are stockouts, overstocks and returns.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Wiser
OCTOBER 23, 2018
The steps between data collection and action are often the hardest. You need to analyze your data and make the right decision: What are your problems, and how do you fix them? Here at Wiser, we’ve recently released a new solution: Wiser Scorecards. Scorecards are concise, visual reports that benchmark the performance of in-store business units.
Sailthru
OCTOBER 23, 2018
Ah, the holidays. The most wonderful time of the year. It’s a time for family and friends, sipping cocoa in front of a fireplace while wondering where Michael Bublé has been for the last 10 months? It’s also the time for so, so many emails. From a retailer perspective, it makes sense. According to Sailthru research from last year, 58% of retail marketers expected between 21 and 50% of their annual revenue to come from holiday sales.
Salsify
OCTOBER 23, 2018
It's integral that businesses establish a strong online presence. As consumers are spending the majority of their time online, it's becoming more essential for businesses to shift their marketing efforts to help them attract more customers online. In order for a business to harness the power of online marketing, they must understand the flow of the internet and how consumers digest information on a daily basis.
eCommerce CEO
OCTOBER 23, 2018
How do I start an Amazon private label company? Should I open an Amazon account in my country or America? Do I need an EIN or registered business address? Can I use Amazon FBA with private label goods? My subscribers send me questions like these all the time. There’s a lot of interest in how to start a private label Amazon FBA, but also a lot of confusion.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
CPC Strategy
OCTOBER 23, 2018
Historically, there’s been a lot of hysteria around the phrase “subliminal messaging.” People have claimed filmmakers were subliminally driving viewers to concession stands. > Read More. The post 6 Examples of Subliminal Advertising in Paid Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
ChannelAdvisor
OCTOBER 23, 2018
Does your e-commerce company really have what it takes to succeed? According to Forrester , the most profitable digital businesses are all defined by five key characteristics. A skilled team. Advanced technology. The right offerings. Having a reliable plan to stand out from the crowd. Getting buy-in from the top. These aren’t just ideals or “nice to have” building blocks for success.
CPC Strategy
OCTOBER 23, 2018
We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. > Read More. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Smile.io
OCTOBER 23, 2018
Conversational commerce has been a hot topic for a while now. In a world that feels more connected than ever, investing in real conversations with your customers can be the difference between real, lasting relationships and flash-in-the-pan transactional ones.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
OCTOBER 23, 2018
We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. > Read More. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements? appeared first on Retail Performance Marketing Blog - CPC Strategy.
PERQ
OCTOBER 23, 2018
The post Email First: Why Sales Teams Should Change Lead Follow-Up Process appeared first on PERQ.
Heartland
OCTOBER 23, 2018
Here are Springboard Retail, we're fortunate to work with some really cool retailers. But you already knew that, didn't you? What you might not know is that we're also lucky enough to partner with a number of creative retail industry experts, consultants, and influencers—guys like Josh Orr at Streamline Retail. From the time he was a teen working the sales floor after school, he's had a thing for instilling confidence in people.
iQmetrix
OCTOBER 23, 2018
At the 2018 iQmetrix Meetup, I sat in on the session The Future of Retail. Three brilliant presenters touched on the changes to come for retail and how businesses can act to stay upstream of the flood of new trends. Their expertise is something all retailers should consider when making plans to scale for the future.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Optimizely
OCTOBER 23, 2018
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point.
Weebly
OCTOBER 23, 2018
Black Friday and the Cyber Monday rush are the perfect times to get creative with Weebly's Custom Gift Cards. In 2017, Cyber Monday reached a record $6.59 billion in sales, becoming the largest online shopping day in U.S. history. The holiday is an ideal time to introduce a new product like custom gift cards. Here's why gift cards are so effective and how you can take advantage of them.
iQmetrix
OCTOBER 23, 2018
When most people think of a Point of Sale (POS) solution, they think of the checkout process. After all, a POS is designed to streamline checkout for the consumer and the retailer alike. But the value of a POS extends well beyond the transaction. It's a power tool for reporting and analytics, and your secret weapon for deeper retail insights. It can help to think of a POS as less of a sales tool and as more of a data tool—one that makes it easy to capture and store insights about every customer
Weebly
OCTOBER 23, 2018
Black Friday and the Cyber Monday rush are the perfect times to get creative with Weebly's Custom Gift Cards. In 2017, Cyber Monday reached a record $6.59 billion in sales, becoming the largest online shopping day in U.S. history. The holiday is an ideal time to introduce a new product like custom gift cards. Here's why gift cards are so effective and how you can take advantage of them.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
OCTOBER 23, 2018
Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement. Yes, link building is hard, but not impossible.
OrderDynamics
OCTOBER 23, 2018
The Power of Retail Order Management Systems. Editor’s Note: This post was originally published in May 2014 and has been updated for freshness, accuracy, and comprehensiveness. . Reflecting on how far we have come in retail order management systems (OMS), I came across an article written some time ago. The article is “ The Power of Omni-channel ” in Direct Marketing Magazine.
Expert insights. Personalized for you.
371 
Let's personalize your content