Thu.Aug 19, 2021

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.

Marketing 351
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Diversity And Inclusion Are Part Of Your Brand Purpose

Forrester eCommerce

As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping new value propositions.

Customer 301
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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over year, from $529 per child to $612. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 on average while RetailMeNot noted that households could spend up to $1,333 , reports consistently point to a clear rise year over year — and in some cases, even against pre-pande

Supplies 299
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The Shopify Free Trial in 2021 – How Many Days Do You Get?

Ecommerce Platforms

Shopify is one of the largest hosted platforms in the ecommerce space. If you are interested in starting a new online store, you will probably want to try Shopify before you buy. Since this is a hosted ecommerce platform, the company will handle everything related to payments and hosting. Needless to say, it’s a pretty big commitment, so most people would generally want some sort of a trial period before they fully decide to jump ship and migrate their entire store to Shopify.

Shopify 223
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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WSJ Report: Department Store Will be Amazon’s Next Brick-and-Mortar Venture

Retail TouchPoints

Amazon is continuing its advance into brick-and-mortar with plans for a series of large-footprint department store-style locations, according to the Wall Street Journal , which cited people familiar with the matter. The new stores would reportedly help Amazon extend its reach in categories such as clothing , electronics and homewares. Amazon already has leapfrogged Walmart to become the largest apparel retailer in the U.S. based on its online sales. .

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What To Do—And Not Do—To Attract Generation Z

Omnisend

Reading Time: 5 minutes. If you run a small or medium-sized business (SMB) and appealing to Generation Z isn’t on your radar, it’s time to start thinking about what makes them tick. You may wonder why the whims of someone as young as 11 years old matters to your ecommerce business. But they do. Gen Z is the largest generational cohort alive, meaning they either directly drive or influence a lot of global spending.

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Users Share Their Best Workflow Practices | Salsify

Salsify

Workflow is one of the most useful features Salsify offers. The feature helps disorganized, time-consuming processes become streamlined and simplified so you can get products launched or updated much faster.

Consumer 148
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Toys ‘R’ Us to Return in 2022 With 400 Shops Inside Macy’s Stores

Retail TouchPoints

Toys ‘R’ Us will make its latest attempted return to brick-and-mortar with 400 store-in-store shops at Macy’s locations and online at macys.com/toysrus, slated to roll out in 2022. Toys ‘R’ Us previously staged a comeback during the 2019 holiday season with two new standalone locations, but its revival was cut short by the COVID-19 pandemic. The in-store concept will include dedicated sections divided by age, interest and category, as well as interactive experiences, activation centers and “icon

Toys 264
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What is CRM retargeting and why does it matter?

Liveintent

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world withou

Channel 127
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Brick-and-Mortar no More? How Personalization and Supply Chain Automation are Driving Retail Resurgence

Retail TouchPoints

COVID-19 has fundamentally disrupted retail as we know it. With re-masking and a potential fourth wave coming, we aren’t out of the woods yet, and it’s important to recognize how essential elements of retail business and operations have been forever transformed — most notably, the role of brick-and-mortar stores and the relationship between personalization and automation.

Supplies 264
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Best Fulfillment Center in New York and the Surrounding Areas

Ecommerce Platforms

In order to make your shipping and fulfillment process more efficient and affordable, you must consider partnering with a third-party fulfillment center. Fulfillment centers typically offer software to integrate with your website, along with warehouses and workers to store, pick, and ship your products. If you live in New York (or Brooklyn, Long Island, etc.), there's no shortage of fulfillment centers and distribution services, seeing as how the east coast of the US provides direct shipping rou

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Amazon is getting into the department store business: WSJ

RetailDive

The e-commerce giant has yet to conquer brick and mortar, but there may be a lot of opportunity to grab share using a model that has let itself go.

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10 profitable home business ideas you can start today

Ecommerce Guru

Looking for ideas on business to start from home? Starting a home-based business may be both profitable and enjoyable. More people than ever are delighted to stay at home for work at a time when social separation may be important. There are plenty of home business ideas to get you started. People frequently inquire about the greatest home business to start.

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Frictionless shopping provides enhanced customer experience, retail efficiencies

RetailDive

Retailers have embraced contactless checkout, and some of the most forward-thinking companies have been taking that technology a step further with fully autonomous, "just walk out" shopping and checkout solutions.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Increase Your Marketplace Conversion Rate Throughout the Funnel with Product Data & Demand Intelligence

Algopix

It’s no secret we live in an era of big data and deep insights—which is why market research is at the forefront of any business today. Understanding where demand lies and how to encourage potential customers to choose your products are the vital responsibilities of business managers, product marketers, data analysts, and other leading eCommerce positions.

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Toys R Us brand to open 400 shop-in-shops in Macy's stores

RetailDive

The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids.

Toys 143
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How to Increase Your Marketplace Conversion Rate Throughout the Funnel with Product Data & Demand Intelligence

Algopix

It’s no secret we live in an era of big data and deep insights—which is why market research is at the forefront of any business today. Understanding where demand lies and how to encourage potential customers to choose your products are the vital responsibilities of business managers, product marketers, data analysts, and other leading eCommerce positions.

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Express wants to win customers back with this new store concept. Take a look inside.

RetailDive

Express Edit boasts a smaller footprint and a curated selection of its product assortment. But, will it draw the audience it wants?

Customer 127
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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8 Examples of Creative Reward Points Names

Smile.io

What makes your rewards program stand out? Whether you’ve considered this question before or not, there’s no denying that simply having a rewards program isn’t enough. With more ecommerce competition than ever before, chances are your competitors have also considered starting a loyalty program, so how do you stay relevant in this volatile climate? A successful rewards program stands out from the competition by being memorable.

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Walmart charters ships to ensure freight capacity, inventory for peak season

RetailDive

One ship leasing company referred to the charter market as "red hot" as it has signed 40 new charters so far this year.

Shipping 127
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The Apartment Tour Checklist to Make Your Property Stand Out

PERQ

There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple tour types, schedule them, and make sure they’re all effective and a tailored experience to the prospect. The more personalized a tour can be , the more likely the rental prospect will sign a lease. In the last few years virtual leasing and leasing AI really have taken off in the multifamily industry.

Article 69
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PayPal drops buy now, pay later late fees worldwide

RetailDive

The payments giant will soon get rid of those late fees in all of the countries that have them, including the U.S., France and the United Kingdom.

PayPal 117
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Get Rid of Slow-Moving Stock at the end of Season

Prisync

The economic slowdown is a global reality, and companies must step up their efforts to.

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Petco sales up 19% as category demand remains high

RetailDive

The retailer has been able to sustain the growth it experienced in 2020, reporting that comp sales increased for the 11th consecutive quarter.

Retail 111
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John Lewis launches savings accounts amid push away from retail

365 Retail

John Lewis will offer new savings accounts for customers amid a diversification push away from retail. The high street institution’s Individual Savings Accounts for both adults and children will launch on Thursday through a collaboration with digital wealth manager Nutmeg. John Lewis started selling home insurance earlier this year (Steve Parsons/PA).

Retail 52
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Shein taps Khloé Kardashian, Jenna Lyons as judges for fashion designer contest

RetailDive

The retailer has launched the contest during its rise to fast-fashion dominance in the U.S.

Fashion 125
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Americans are ready to decorate for Halloween and Christmas

RetailWire

Americans spent record amounts of money last year to decorate their homes for the fall and winter holidays as the novel coronavirus pandemic restricted so many normal aspects of celebrating. Based on early results from Home Depot, it appears as though the enthusiasm for decorating hasn’t waned. The retailer announced that an early release of its Halloween items sold out “almost immediately” after going on sale.

Retail 52
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Rebag opens Connecticut store with item pricing kiosk

RetailDive

The company's new location includes tech that allows customers to receive an instant price quote on items they wish to sell.

Customer 101
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Amazon to open its own department stores

RetailWire

Amazon.com plans to open several large retail stores in California and Ohio that will offer many of the popular apparel, consumer electronics, household and other brands sold in major retail chains. The stores, which will be around 30,000 square feet, will have a footprint and selection similar to smaller box efforts from retailers including Bloomingdale’s and Nordstrom.

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What Brands Can Learn from Pepperidge Farm & Frank’s RedHot Summer Cross-Promotion

RepslyBlog

What has your brand done differently this summer to stand out on the shelf? As many shoppers have been eager to return to their in-store shopping habits it’s created a hyper-competitive market for brands all vying for attention. One unique approach that’s been successful for a number of major brands this summer has been cross-promotional campaigns.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.