Forrester eCommerce
NOVEMBER 23, 2020
Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email, bought a cell phone, or ordered a nice little gift online, you should care.
Groove
NOVEMBER 24, 2020
Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals. In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Bigcommerce Enterprise Features To Increase Revenue.
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Kissmetrics
NOVEMBER 26, 2020
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.
Retail TouchPoints
NOVEMBER 27, 2020
There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter around the country, forcing retailers to amplify their ecommerce efforts, with varying levels of success. Many struggled to adapt, resulting in a record number of bankruptcies, and in some cases complete closures, including industry stalwarts like Neiman Marcus, Lord & Taylor and J.Crew.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
NOVEMBER 23, 2020
Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.
My Wife Quit Her Job
NOVEMBER 25, 2020
Today, I’m really happy to have Amanda Wittenborn back on the show. Amanda is a student in my Create Profitable Online Store Course, and back in episode 269, we talked about her 7 Figure commerce business selling party supplies online. In fact, she was on track for a record year until COVID-19 hit and she lost almost all of her sales overnight. In this episode, you’ll learn how Amanda pivoted her business and managed to grow her sales significantly despite the pandemic.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
NOVEMBER 24, 2020
Footwear brand UGG has opened its first flagship store, on Fifth Avenue in New York City, the first in a planned fleet of flagship stores that will roll out globally in 2021 and beyond. The multi-level, 12,842-square-foot store will feature exclusive items and experiences not available at the retailer’s other stores. Some of the early events being held to promote the store include: UGG In-Store Giveaway: Shoppers who make a purchase at the store will have an opportunity to nominate an “everyday
Forrester eCommerce
NOVEMBER 26, 2020
There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. The implications affect the entire Bosch organization, including HR, product development, technology, finance, and management.
BigCommerce
NOVEMBER 24, 2020
The holiday season is underway which means it’s time to start shopping for your friends and families.
Kissmetrics
NOVEMBER 25, 2020
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
NOVEMBER 25, 2020
Libby Wadle, a retail industry veteran who has filled a number of senior management roles at J.Crew Group since she joined the company in 2004, has been named CEO. She replaces Jan Singer, who has left to pursue other endeavors. Most recently, Wadle was President and CEO of Madewell , where she was instrumental in transforming the brand from a startup division to a high-growth industry leader.
Forrester eCommerce
NOVEMBER 24, 2020
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”.
Ecommerce Platforms
NOVEMBER 26, 2020
Whether you want to launch an online business and you're exploring your options, or you want to dabble in print on demand products, and you're unsure which platform to use- you're in the right place. In this review, we're exploring two of the most notable print on demand sites on the market: Printful and Redbubble. We're breaking down everything you need to know, so by the end of this review; you should have an answer to the question: Printful vs Redbubble – which is better?
Kissmetrics
NOVEMBER 23, 2020
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
NOVEMBER 24, 2020
Walmart has created a program that routes some Walmart.com orders to be fulfilled straight from its stores, both to reduce delivery times and pressure on the retailer’s fulfillment centers. The new approach will leverage Walmart’s 2,800 stores, which can reach two-thirds of the U.S., to speed up fulfillment during a hectic holiday season. “The advantages are clear: customers are happy with fast service, and we’re utilizing our full set of assets, which is good for our business,” said Tom Ward, S
Forrester eCommerce
NOVEMBER 27, 2020
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […].
Ecommerce Platforms
NOVEMBER 23, 2020
Here we look briefly at Chicago-based Braintree Payments, highlighting some of the features a merchant might consider when picking a payment processor. Today, Braintree is one of the biggest payment solutions in the landscape, offering an excellent selection of tools for business owners to explore. The company has offices all around the globe and appeals to small business owners and enterprise leaders alike.
Kissmetrics
NOVEMBER 27, 2020
With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
NOVEMBER 23, 2020
lululemon athletica has promoted Meghan Frank to CFO, making her the first woman to hold the role at the company. She brings more than 20 years of experience within the retail industry, including four years at lululemon. Frank has been interim co-CFO at the athleisure retailers since April, holding the position alongside VP and Controller Alex Grieve.
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 52% of Italian and 42% French online adults have done their banking on a mobile website or app in the past month. And mobile experiences impact business […].
Steve Dennis
NOVEMBER 27, 2020
Last week a Wall Street Journal article suggested that perhaps store closings weren’t exactly great for most retail brands. No argument from me, as I’ve been pointing this out for several years and devoted an entire chapter in my new book to this topic. Below is a section titled “We’re About to Being Our Initial Descent” from Chapter 8 (“Optimizing to Extinction”) of Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption.
Kissmetrics
NOVEMBER 23, 2020
The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
NOVEMBER 25, 2020
GameStop , Express and Saks OFF 5TH all have deployed buy now, pay later services. GameStop is partnering with Sezzle , and Express and Saks OFF 5TH are both partnering with Klarna to offer the option to shoppers of paying for their purchases in four equal, interest-free payments. Sezzle is currently available at GameStop’s more than 3,300 U.S. retail stores, its ecommerce site and through the GameStop mobile app.
Forrester eCommerce
NOVEMBER 23, 2020
We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerated that shift as clients seek new ways to access their accounts, communicate with account managers and manage their investments. To identify The Top Wealth Management Technology Investments In 2021, we interviewed more than 80 companies to determine which technology initiatives they […].
Omniconvert
NOVEMBER 25, 2020
The previous chapter of our CVO Guide answered an important question, “What are RFM groups?“, showed you how Recency, Frequency. The post The Ultimate CVO Guide – RFM model: Lovers appeared first on Omniconvert Ecommerce Growth Blog.
Kissmetrics
NOVEMBER 25, 2020
Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
NOVEMBER 24, 2020
Parents quickly grow skilled in hiding holiday presents from curious kids, using everything from high closet shelves to neighbors’ garages. But this year, with many gift recipients remaining in the house due to remote schooling and work-from-home orders, keeping presents under wraps has become yet another COVID-related challenge. Amazon has added several new customer-facing delivery features designed to improve the odds that a gift will actually surprise the giftee, including: Amazon Map Trackin
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 53% of UK online adults have done their banking on a mobile website or app in the past month. And mobile experiences impact business results: A good […].
ecomdash
NOVEMBER 24, 2020
Ecommerce isn't just about sales, it's also about cutting overhead costs. Here are the 5 best tips to improve retail warehouse efficiency and maximize profits. The post 5 Ways to Improve Ecommerce Warehouse Efficiency appeared first on Ecomdash.
Kissmetrics
NOVEMBER 23, 2020
Amazon reviews are a crucial part of customers’ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs. In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. If you want to boost your e-commerce sales and you’re wondering how to get reviews on Amazon, then you need to make a strategic plan.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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