Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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Design Do’s and Don’ts for Retailers This Holiday Season

Forrester eCommerce

Retailers can improve their websites and boost customer experience this holiday season by applying these tips.

Retail 297
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How the D2C Starter Kit can Kickstart Your Digital Commerce Success

GetElastic

Elastic Path adds a D2C Starter Kit for brands to kickstart their Composable Commerce journey with a customizable storefront. What is the D2C Starter Kit? The D2C Starter Kit is an open-sourced toolbox aimed at accelerating the development of a digital commerce storefront that can be easily customized for specific use cases. D2C brands can set up a commerce storefront in a matter of days rather than months, saving up to 15% of implementation costs while preserving the speed and flexibility a Com

Demo 148
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Essential Steps for Web Pros to Boost Demand for Their Services Through Digital Marketing

Digital Doughnut

Ross Howells, Head of Online Sales at Fasthosts, shares the essential steps he recommends web pros apply to boost demand for their services through digital marketing.

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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Coming up with the product idea feels like the first big hurdle, but the true challenge comes from a different step—doing your homework. It’s important that you gain a deep understanding of your customer base. Who are they? Are they happy with your products?

Marketing 124
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How We Picked The 2022 Top 10 Emerging Technologies

Forrester eCommerce

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10. Please read our four-part blog […].

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AP: Amazon Ordered to End Retaliation Against Organizing Employees in Mixed Ruling

Retail TouchPoints

A federal judge has reportedly ordered Amazon to stop retaliating against employees engaged in workplace activism, according to the Associated Press. The ruling is part of a court case the National Labor Relations Board (NLRB) brought against Amazon in March 2022 seeking the reinstatement of an employee who was involved in organizing a warehouse on Staten Island , N.Y.

More Trending

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Supercharge Your Loyalty Rewards Program with Subscriptions

Groove

The History of Loyalty Programs. Shortly after the American Revolution, the first recorded example of a loyalty program was implemented. In 1793, merchants in high traffic areas faced harsh competition. In order to turn one-time purchasers into loyal repeat customers, merchants got creative. These retailers started to give customers branded copper coins, with little to no numismatic value.

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Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Forrester eCommerce

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7 trillion dollars on technology globally. But if tech execs think that these […].

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Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store

Retail TouchPoints

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel , Ralph Lauren and Nespresso. Developed by Emperia , the virtual store is available via the Bloomingdale’s website on desktop and mobile. Ralph Lauren “floor” in the Bloomingdale’s virtual store. Chanel, Ralph Lauren and Nespresso each have their own dedicated “floor” in the virtual store that users can transition between by using the virtual elevator.

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Top 25 Best Things To Sell On eBay To Earn A Profit

My Wife Quit Her Job

EBay is a great place to sell new and used items. They provide a user-friendly platform and access to millions of potential customers. But with so many products to choose from, how do you know which ones will sell? Here is a list of profitable Ebay product ideas along with tips on where to find inventory. The post Top 25 Best Things To Sell On eBay To Earn A Profit appeared first on MyWifeQuitHerJob.com.

Customer 242
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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10 Best Black Friday / Cyber Monday Deals on Software in 2022

Ecommerce Platforms

Black Friday is a glorious day for shopping! Most retailers offer up to 40% off of some of their best-selling items- saving you plenty of dollars on the season's must-have products. Of course, we all know Black Friday and Cyber Monday are great times to cash in on sweet online deals. However, most people assume this only pertains to physical products like electronics, homeware, clothes, etc., But on top of that, you'll find tons of ultra-low deals on first-rate ecommerce, marketing, and retail-r

Shopify 210
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Capitalize On Search Marketing’s Evolution With Two New Reports

Forrester eCommerce

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. The […].

B2C 195
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TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Retail TouchPoints

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. And while window shoppers typically have to enter the store to make actual purchases, this year livestreaming network TalkShopLive is making it possible for shoppers to buy what they see right there on the street. In partnership with FrontRunner Technologies, TalkShopLive is bringing a “live commerce window shopping experience” to NYC.

Demo 285
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Leverage Keyword Research for Product Naming

Kissmetrics

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product? Here’s where keyword research comes into play! By understanding what people are searching for, you can optimize your product name to better meet their needs.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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LearnDash Review (Nov 2022): An Introduction to Learndash

Ecommerce Platforms

In this LearnDash review, we’ll be exploring why the WordPress plugin has emerged as one of the most popular tools for educators hoping to share their knowledge online. Though relatively streamlined and simple for beginners to use, LearnDash benefits from a huge variety of features intended to empower today’s online educators. LearnDash is an award-winning application for the WordPress ecosystem, targeted at anyone who wants to publish a course online quickly and effectively.

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Learnings From Our Cloud Cost Management Wave

Forrester eCommerce

It’s been a grand spring, summer, and fall of Wave evaluations for me. These evaluations are time intensive. I’ve spent many nights, weekends, early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references & executive briefings, and preparing for […].

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Target Expands Curbside Convenience with Starbucks Ordering Option at Nearly 250 More Stores

Retail TouchPoints

Target is adding Starbucks options to its Drive Up curbside service at 240 stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. Shoppers can place orders and have their food and beverages delivered to them alongside their other items. . Starbucks orders can be placed after the Target customer receives confirmation that their standard order is ready.

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Angry Customer Rants on Twitter for Common Post-purchase Issues

lateshipment

Delivery issues are inevitable and particularly more frequent during the holiday season. But we can’t blame the shipping carriers for it. This is because the huge incoming volume of shipments really puts a strain on their capacity to deliver orders properly. However, that doesn’t mean we let them get away with delivery issues because an angry customer doesn’t delve deep into the reasons behind the issue.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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11 of the Best Link-Building Strategies to Grow Your SEO

Digital Doughnut

Starting out on your link-building journey can seem daunting at first. In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most effective SEO strategies behind on-page content and keyword research.

SEO 128
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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Forrester eCommerce

Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.

B2B 195
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Banana Republic Returns to UK and Ireland via Next plc Partnership 

Retail TouchPoints

Gap Inc. has expanded its partnership with Next plc as part of its return of the Banana Republic brand to the UK and Ireland. The partnership includes Next’s management of a Banana Republic-branded ecommerce shop and a presence within Next’s brick-and-mortar stores, according to WWD , and the joint venture will include the Athleta brand by 2023. The Gap Inc.

eCommerce 259
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Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

RetailDive

The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.

Retail 131
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Avoiding Christmas chaos through technology

365 Retail

It’s no secret that Covid-19 has disrupted countless winter plans for both businesses and consumers over the last two years. In 2022, while we haven’t yet fully seen the last of the virus, some might have thought we were heading towards a more ‘normal’ end to the year. . However, with highly publicised inflation rises, and increases to the cost of living through energy price hikes, many consumers are already feeling the crunch in the run up to Christmas.

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Adopt Inclusive Design Practices That Put Users First This Holiday Season

Forrester eCommerce

Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.

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The Holidays are Big for Cannabis — How Retailers can Succeed in ‘The Season of Green’

Retail TouchPoints

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. While cannabis may not jump out as a key holiday category as much as toys or electronics, the surge in sales still makes it an important time of the year.

Retail 254
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The next frontier in e-commerce packaging: reusable bags and boxes

RetailDive

Online ordering spiked during the pandemic — and so did the waste it creates. As Cyber Monday approaches, startups are developing ways to offer an alternative.

eCommerce 123
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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35 engaging welcome email subject lines [+ tester]

Omnisend

Reading Time: 10 minutes. Welcome emails have the second-highest conversion rate of 2.86% , after order confirmation emails with 3.22%. Clearly, these emails present an excellent opportunity for marketers to get their subscribers to take the desired action. And welcome email subject lines are partly responsible for determining whether a person would even open your email.

Toys 88
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Announcing The Public Cloud Market Outlook, 2022 To 2026

Forrester eCommerce

The four biggest public cloud providers are intensifying their struggle for market share.

Marketing 195
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Lowe’s Creates a Shoppable Holiday ‘Home’ for Stranded Travelers this Thanksgiving Eve

Retail TouchPoints

Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. In the spirit of giving, and to fine-tune some of its brand messaging, Lowe’s is partnering with Wyndham Hotels & Resorts to create a home away from home with their Holiday Home Layover experience, specifically for travelers whose holiday travel plans

Travel 253
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Federal judge orders Amazon to cease and desist anti-labor practices

RetailDive

But U.S. District Judge Diane Gujarati declined to reinstate a worker fired following his activism at a now-unionized Staten Island facility.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio