Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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Design Do’s and Don’ts for Retailers This Holiday Season

Forrester Digital Transformation

Retailers can improve their websites and boost customer experience this holiday season by applying these tips. Age of the Customer Customer Experience Strategy digital business holiday Retail Trends

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Marketing to Generation Z

SheerID

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at. 2022 Q4 Blog Customer Acquisition Industry All Students/Gen Z TOFU Tony Coray Gen Z Identity Marketing Personalized Marketing Student

Marketing 131
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How the D2C Starter Kit can Kickstart Your Digital Commerce Success

GetElastic

Elastic Path adds a D2C Starter Kit for brands to kickstart their Composable Commerce journey with a customizable storefront. What is the D2C Starter Kit?

Demo 124
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Essential Steps for Web Pros to Boost Demand for Their Services Through Digital Marketing

Digital Doughnut

Ross Howells, Head of Online Sales at Fasthosts, shares the essential steps he recommends web pros apply to boost demand for their services through digital marketing. B2B, Content, Email & eCRM, Social Media

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Coming up with the product idea feels like the first big hurdle, but the true challenge comes from a different step—doing your homework.

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10 Best Black Friday / Cyber Monday Deals on Software in 2022

Ecommerce Platforms

Black Friday is a glorious day for shopping! Most retailers offer up to 40% off of some of their best-selling items- saving you plenty of dollars on the season's must-have products. Of course, we all know Black Friday and Cyber Monday are great times to cash in on sweet online deals.

Shopify 175

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Leverage Keyword Research for Product Naming

Kissmetrics

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product?

SEO 165
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Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

Retail Dive

The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade

Retail 105
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LearnDash Review (Nov 2022): An Introduction to Learndash

Ecommerce Platforms

In this LearnDash review, we’ll be exploring why the WordPress plugin has emerged as one of the most popular tools for educators hoping to share their knowledge online.

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Top 25 Best Things To Sell On eBay To Earn A Profit

My Wife Quit Her Job

EBay is a great place to sell new and used items. They provide a user-friendly platform and access to millions of potential customers. But with so many products to choose from, how do you know which ones will sell?

Customer 202
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

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TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Retail TouchPoints

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops.

Demo 104
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Federal judge orders Amazon to cease and desist anti-labor practices

Retail Dive

But U.S. District Judge Diane Gujarati declined to reinstate a worker fired following his activism at a now-unionized Staten Island facility

Retail 105
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How Dynamic Pricing can Boost Your Retail Profitability in 2 Steps

Intelligence Node

Today’s eCommerce landscape, at the cusp of inflation, is studded with price-sensitive shoppers. During the 2021 holiday season, for example, 46% of customers shopped exclusively online, citing their top reason.

Blog 104
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Good Good Piggy’s Purva Aggarwal Talks about Her Entrepreneurship Journey

Ecommerce Guru

Purva Aggarwal is the founder of Good Good Piggy who was seen on the popular TV show Shark Tank India. She is the first female solopreneur in India and the third in the world to launch a firm in the ‘children’s online banking & wallet’ market.

Banking 83
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Target Expands Curbside Convenience with Starbucks Ordering Option at Nearly 250 More Stores

Retail TouchPoints

Target is adding Starbucks options to its Drive Up curbside service at 240 stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. Shoppers can place orders and have their food and beverages delivered to them alongside their other items. .

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Luxury retailers power through despite strong dollar, shaky economy

Retail Dive

Wealthy consumers are shrugging off inflation and buying high-end goods at higher prices, but that could soften soon

Consumer 101
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How We Picked The 2022 Top 10 Emerging Technologies

Forrester Digital Transformation

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?”

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“Mirror mirror on the wall, which retailers have the lowest prices of them all?” Profitero announces the findings of its annual Price Wars Study

Profitero

Guess what? It’s that time of year again when retailers bombard consumers with advertisements hyping up their holiday deals and discounts. Each one claims to have the better prices, but what’s the reality here? Which retailers actually have the best deals ? Pricing inflation

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

Being a DTC brand is a bit of a slog lately — just ask Peloton , Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. .

Marketing 100
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The next frontier in e-commerce packaging: reusable bags and boxes

Retail Dive

Online ordering spiked during the pandemic — and so did the waste it creates. As Cyber Monday approaches, startups are developing ways to offer an alternative

eCommerce 101
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Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Forrester Digital Transformation

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7

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Customer Satisfaction Score – will it matter in 2023?

Omniconvert

Today we'll look at the Customer Satisfaction Score (CSAT): what it means, how it differs from other CX metrics, and how it contributes to improved CLV. The post Customer Satisfaction Score – will it matter in 2023? appeared first on Omniconvert Ecommerce Growth Blog.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Want to Create Better Experiences for Customers? Embrace These Technologies

Retail TouchPoints

Incredible digital user experiences sit at the heart of a successful retail brand.

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Macy’s establishes mini distribution centers at 35 stores

Retail Dive

The conversions give the retailer a closer delivery presence to customers, which will be advantageous during the holiday season

Retail 99
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Supercharge Your Loyalty Rewards Program with Subscriptions

Groove

The History of Loyalty Programs. Shortly after the American Revolution, the first recorded example of a loyalty program was implemented. In 1793, merchants in high traffic areas faced harsh competition. In order to turn one-time purchasers into loyal repeat customers, merchants got creative.

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Just in: Omniconvert’s Reveal Q4 Product Update

Omniconvert

We’re very excited to present the latest updates for Omniconvert's Reveal: understand, delight, and retain the right customers. The post Just in: Omniconvert’s Reveal Q4 Product Update appeared first on Omniconvert Ecommerce Growth Blog. Company and Product Updates Reveal

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

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AP: Amazon Ordered to End Retaliation Against Organizing Employees in Mixed Ruling

Retail TouchPoints

A federal judge has reportedly ordered Amazon to stop retaliating against employees engaged in workplace activism, according to the Associated Press.

Retail 99
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Nike pursues ‘next stage’ of expansion with first Rise concept in North America

Retail Dive

Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores

Other 98
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3 Reasons Subscription Bundles Will Change Shopify Forever

Groove

What are subscription bundles? Before we dive into the three major reasons why subscription bundles are changing Shopify merchant’s online strategy, we need to define what a subscription bundle is to those out of the loop.

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11 of the Best Link-Building Strategies to Grow Your SEO

Digital Doughnut

Starting out on your link-building journey can seem daunting at first. In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most effective SEO strategies behind on-page content and keyword research.

SEO 103
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.