Salsify
AUGUST 17, 2023
Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.
Retail TouchPoints
AUGUST 15, 2023
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly reframing this journey and looking at it more as a circular loop. After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
Omnisend
AUGUST 16, 2023
Reading Time: 8 minutes Many marketers believe text message services are only for personal use. SMS has gained significant traction as a powerful tool for businesses. It engages with customers, sends essential updates, and runs marketing campaigns efficiently. Text message services offer unparalleled efficiency in executing marketing campaigns. What’s more?
Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.
Zmags
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 17, 2023
Not every emerging technology succeeds. Read more on how you can cut through the noise, to work out when and where to commit your company’s finite resources.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
AUGUST 14, 2023
How has retail changed in the first half of 2023? What can brands expect in the second half of the year? Find out the factors driving change in the industry and what retail brands should keep in mind about today’s shoppers.
Salsify
AUGUST 15, 2023
The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
Forrester eCommerce
AUGUST 14, 2023
Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI.
My Wife Quit Her Job
AUGUST 17, 2023
If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Zmags
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
ESW
AUGUST 18, 2023
The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.
Forrester eCommerce
AUGUST 17, 2023
Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own sustainable investment products — a group we call “sustainable investors.” They are younger, wealthier, and more educated than the average investor.
My Wife Quit Her Job
AUGUST 14, 2023
Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he’s also a master of social media. In this episode, we discuss Chase’s recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Algopix
AUGUST 12, 2023
In the dynamic world of Amazon FBA (Fulfillment by Amazon), staying ahead of the curve is essential for success. As seasoned Amazon sellers, we understand the importance of quality insights and valuable resources to elevate your FBA game. This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazo
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
Forrester eCommerce
AUGUST 16, 2023
The Indian parliament passed the much-awaited DPDP bill on August 10th, 2023. This has come six years after the Supreme court of India declared the right to privacy as a fundamental right. Ministry of Electronics and Information Technology (MeiTY) had introduced the first draft of the bill in 2022.
RetailMinded
AUGUST 17, 2023
ASD Market Week, the nation’s premier consumer goods trade show connecting retailers and vendors across categories that include home goods, apparel, accessories, beauty and more, will once again welcome the Independent Retailer + Sellers Conference produced by Retail Minded. Among the speakers at the upcoming Independent Retailer + Sellers Conference include the following industry leaders: + Izabella Ritz, CEO of Ritz Momentum + CJ Rosenbaum, Founder and Partner at Amazon Sellers Attorney
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Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break
Algopix
AUGUST 15, 2023
As the world of e-commerce continues to grow at an unprecedented pace, Amazon remains at the forefront of this revolution. The platform has empowered countless individuals to become entrepreneurs, selling their products to a global audience with relative ease. However, the convenience of online selling comes with its fair share of challenges, especially when it comes to managing taxes.
Retail TouchPoints
AUGUST 16, 2023
Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to $50,000 over a period of three to four months. Note that this is just the most basic type of rebranding. That means you need to make sure you really want a rebrand in the first place. You wouldn’t want to spend thousands of dollars on something that won’t do you any good.
Forrester eCommerce
AUGUST 17, 2023
Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.
Profitero
AUGUST 18, 2023
Ask Profitero – the industry's first chat-based AI assistant seamlessly integrated with cutting-edge commerce analytics. This new offering marks a significant step forward in harnessing the power of artificial intelligence and data analysis for enhanced decision-making in the competitive world of online retail.
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Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.
Algopix
AUGUST 14, 2023
In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. With its seamless order fulfillment, customer service, and global reach, FBA has opened up new avenues for aspiring entrepreneurs to start and grow their online businesses. However, navigating this competitive landscape requires more than just setting up a storefront; it demands a deep understanding of e-commerce strategies, supply chain management, brandin
Retail TouchPoints
AUGUST 16, 2023
Southeastern Grocers (SEG) has initiated a strategic divestiture of its business, with Aldi set to acquire all SEG grocery operations under the Winn-Dixie and Harveys Supermarket banners and investment group Fresco Retail Group set to take over the Fresco y Más banner. Under the proposed merger agreement, Aldi will acquire all outstanding SEG capital stock, which encompasses the Winn-Dixie and Harveys Supermarket grocery operations, in an all-cash transaction.
Forrester eCommerce
AUGUST 14, 2023
Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc.
Omnisend
AUGUST 16, 2023
Reading Time: 7 minutes Myth: Appointment confirmation text messages aren’t necessary. Some businesses argue against the necessity of appointment confirmation text messages, especially if the appointment was confirmed through other means such as email. However, appointment confirmation messages can be a game-changer for appointment-based businesses.
Speaker: Joe Heather, Deliverect GM (UK&I)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
RetailDive
AUGUST 17, 2023
The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers.
Retail TouchPoints
AUGUST 17, 2023
AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., and each store will feature interactive elements, personal shopping concierges and variety of products, from e-bikes to smart watches to home goods.
Forrester eCommerce
AUGUST 16, 2023
Our first-time evaluation of this dynamic market, The Forrester Wave™: Conversation Intelligence For Customer Service, Q3 2023, is now live! We looked at the top 11 vendors in this market today and evaluated them across 32 criteria.
Omnisend
AUGUST 16, 2023
Reading Time: 8 minutes It’s a common belief that an SMS compliance checklist is a concern solely for large enterprises. However, the reality is quite different. Compliance is a crucial aspect for businesses of all sizes. This includes small and medium-sized enterprises (SMEs). Disregarding compliance can lead to serious legal and financial repercussions.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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