Salsify
AUGUST 17, 2023
Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.
Retail TouchPoints
AUGUST 15, 2023
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly reframing this journey and looking at it more as a circular loop. After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
Omnisend
AUGUST 16, 2023
Reading Time: 8 minutes Many marketers believe text message services are only for personal use. SMS has gained significant traction as a powerful tool for businesses. It engages with customers, sends essential updates, and runs marketing campaigns efficiently. Text message services offer unparalleled efficiency in executing marketing campaigns. What’s more?
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 17, 2023
Not every emerging technology succeeds. Read more on how you can cut through the noise, to work out when and where to commit your company’s finite resources.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
AUGUST 14, 2023
How has retail changed in the first half of 2023? What can brands expect in the second half of the year? Find out the factors driving change in the industry and what retail brands should keep in mind about today’s shoppers.
Salsify
AUGUST 15, 2023
The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
Forrester eCommerce
AUGUST 14, 2023
Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI.
My Wife Quit Her Job
AUGUST 17, 2023
If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
AUGUST 18, 2023
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what exactly does that mean? And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 17, 2023
Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own sustainable investment products — a group we call “sustainable investors.” They are younger, wealthier, and more educated than the average investor.
My Wife Quit Her Job
AUGUST 14, 2023
Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he’s also a master of social media. In this episode, we discuss Chase’s recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
AUGUST 17, 2023
AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., and each store will feature interactive elements, personal shopping concierges and variety of products, from e-bikes to smart watches to home goods.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 16, 2023
The Indian parliament passed the much-awaited DPDP bill on August 10th, 2023. This has come six years after the Supreme court of India declared the right to privacy as a fundamental right. Ministry of Electronics and Information Technology (MeiTY) had introduced the first draft of the bill in 2022.
lateshipment
AUGUST 17, 2023
In today’s e-commerce landscape, returns have become a huge deal. Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what they want to buy, customers have been showing increasing involvement in sending it back (be it for any reason). This has made how returns are handled at e-commerce stores a huge differentiator when it comes to customers choosing brands. 92% of shoppers say they will buy again if t
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
AUGUST 17, 2023
More than 10,000 products from Petco are now available for delivery nationwide via the DoorDash Marketplace, including food, treats, toys, beds, bowls and other supplies. The retailer began offering same-day delivery in partnership with DoorDash in December 2020. Petco also has updated its mobile app to include a streamlined, centralized profile for pets’ wellness needs, including nutrition, vaccinations and grooming appointment reminders.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 17, 2023
Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.
ESW
AUGUST 18, 2023
The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
AUGUST 17, 2023
Macy’s, Inc. has appointed Massimo (Max) Magni as its new Chief Customer and Digital Officer. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring. Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery.
Algopix
AUGUST 12, 2023
In the dynamic world of Amazon FBA (Fulfillment by Amazon), staying ahead of the curve is essential for success. As seasoned Amazon sellers, we understand the importance of quality insights and valuable resources to elevate your FBA game. This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazo
Forrester eCommerce
AUGUST 16, 2023
Curent economic conditions are forcing many IT leaders to take stock of the existing inventory of software and find ways to optimize their usage. Optimization of software assets may be part of larger Tech debt or application rationalization programs which help reduce costs, drive utilization of resources and free of investments for other projects.
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
AUGUST 18, 2023
Walmart has named Kath McLay as its new President and CEO of Walmart International, replacing retiring 27 -year Walmart veteran Judith McKenna. Chris Nicholas, currently COO of Walmart U.S., will replace McLay as President and CEO of Sam’s Club U.S., with both changes taking effect Sept. 11, 2023. McLay, who joined Walmart in 2015, had roles in strategy and supply chain and led the retailer’s Neighborhood Market business before taking on the top jobs at Sam’s Club.
Algopix
AUGUST 15, 2023
As the world of e-commerce continues to grow at an unprecedented pace, Amazon remains at the forefront of this revolution. The platform has empowered countless individuals to become entrepreneurs, selling their products to a global audience with relative ease. However, the convenience of online selling comes with its fair share of challenges, especially when it comes to managing taxes.
Forrester eCommerce
AUGUST 16, 2023
Our first-time evaluation of this dynamic market, The Forrester Wave™: Conversation Intelligence For Customer Service, Q3 2023, is now live! We looked at the top 11 vendors in this market today and evaluated them across 32 criteria.
365 Retail
AUGUST 16, 2023
Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands. As consumer shopping preferences and behaviors evolve, Shiseido Americas needed a comprehensive solution to bring together and manage multiple data sources across its various brands to advance its marketi
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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