Kissmetrics
SEPTEMBER 18, 2017
It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.
RTP blog
SEPTEMBER 18, 2017
By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size. So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size.
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Optimizely
SEPTEMBER 21, 2017
This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.
My Wife Quit Her Job
SEPTEMBER 19, 2017
After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
SEPTEMBER 19, 2017
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool.
RTP blog
SEPTEMBER 20, 2017
Two ex-Google employees caused some controversy in launching a new concept, Bodega , which appears to take aim at mom-and-pop convenience stores, all while sporting the name of the very type of store it is trying to compete with. The company builds out five-foot-wide pantry boxes on street corners, filling them with non-perishable items that shoppers might pick up at a convenience store.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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GetElastic
SEPTEMBER 21, 2017
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
My Wife Quit Her Job
SEPTEMBER 21, 2017
Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her. He’s a Facebook ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage.
RTP blog
SEPTEMBER 19, 2017
And Lessons Learned From A Grocery Home Delivery Trial By Debbie Hauss, Editor-in-Chief Look, I understand why Whole Foods agreed to be acquired by Amazon — the traditional grocery industry is taking a beating from all sides. Competition from non-grocery retailers, new technologies and strategies designed to meet the demands of today’s time-starved shoppers are taking over, including: Subscription Meal Services; Online Grocery Ordering & Delivery; Curbside Pickup; and Big Box stores getting
Store Growers
SEPTEMBER 21, 2017
The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with. To be completely transparent I’ve long wanted to start my own online store and document the whole process.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
GetElastic
SEPTEMBER 21, 2017
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
A Better Lemonade Stand
SEPTEMBER 20, 2017
This blog post has all the information, tools & resources you need to learn how to start a podcast for business or personal use. The post How To Start A Podcast: Ecommerce Edition 2017 appeared first on A Better Lemonade Stand.
Steve Dennis
SEPTEMBER 17, 2017
Some love the “retail apocalypse” narrative. It’s great clickbait, makes for captivating keynote speeches and gives consultants a hook to peddle complicated strategic frameworks. Alas, it’s mostly nonsense. Physical retail is definitely different, but it’s far from dead. The fact is plenty of new stores are opening , many traditional retailers and — I hope you are sitting down — even quite a few malls are doing great.
Ecommerce Platforms
SEPTEMBER 18, 2017
Wave Apps offers several products ranging from accounting platforms to invoicing. Some of the other offerings include lending, payments, payroll, and receipts. When you think about it, just about all of these can be implemented into an ecommerce system. For example, you can send out digital receipts, manage payments and get your payroll under control.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
SEPTEMBER 19, 2017
Poor payments experience at the checkout is the weak link in connected customers' omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.
SellBrite
SEPTEMBER 22, 2017
In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative ecommerce brands have started looking for new ways to build brand awareness, increase traffic, and convert customers.
Inflow Insights
SEPTEMBER 18, 2017
Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all of the old stuff that could be harming search engine rankings. This includes useless junk URLs and low quality pages indexed by Google.
Bootstrapping Ecommerce
SEPTEMBER 18, 2017
You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail Technology Review
SEPTEMBER 19, 2017
New research from ChannelGrabber, the software provider of multichannel eCommerce software, has found that the Christmas 2017 peak selling season will begin around mid-September this year, and end as soon as December 20th.
SellBrite
SEPTEMBER 21, 2017
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson.
ecomdash
SEPTEMBER 21, 2017
Tracking and recording inventory is essential to running an successful business. Here's our list of the top inventory reports your business needs today. Read more. The post Five Top Inventory Reports For Ecommerce Business Owners appeared first on ecomdash.
Bronto
SEPTEMBER 21, 2017
The first event is just days away! See what a few of our insightful speakers had to say about creating the most personalized experience for their customers. The post Commerce Marketing Spotlight Series: Let’s Get Personal! appeared first on Bronto Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
SEPTEMBER 19, 2017
On 5th October at Novotel West, London, over 1,000 C-level industry leaders will attend the InternetRetailing Conference (IRC), the longest running multichannel forum which will be, for the first time, co-located with the eDelivery Conference (EDC).
TradeGecko
SEPTEMBER 18, 2017
If you’re wondering whether Amazon FBA will work for your business and what are the best products to sell on Amazon FBA, you’re come to the right place. In this article, we highlight the key things to consider if you’re thinking of using Amazon FBA as a means of fulfilment, and tell you all you need to know about delivering different products using Amazon FBA.
Steve Dennis
SEPTEMBER 20, 2017
Last week Nordstrom announced it will open its first “Nordstrom Local” in West Hollywood, California. The new venture is noteworthy on several dimensions. First, at 3,000 square feet, the pilot concept is dramatically smaller than a typical Nordstrom full-line department store. Second, it won’t stock any of the items that Nordy’s is best known for, such as shoes, clothing, cosmetics and accessories.
Demac Media
SEPTEMBER 20, 2017
Magento Business Intelligence has helped hundreds of merchants use their data to grow faster and more efficiently. Along that journey, one thing has proven true in every case: All customers are not created equal. A high-value, loyal customer can easily generate more than 10x the revenue of a typical buyer. This is especially true during the holiday season, when new customers can take on challenging characteristics like decreased loyalty and an increased appetite for sales and discounts.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
SEPTEMBER 21, 2017
With back-to-school season gone, it’s on to the next and the biggest retail shopping holiday of them all. The 2017 holiday retail season is getting closer and retailers need to be prepared to address the changing holiday shoppers’ needs. . Last year, the holiday season brought in $658.3 billion in retail sales – a four percent increase from 2015.
Rishi Rawat
SEPTEMBER 18, 2017
I’m not sharing this to bash the Federal Trade Commission (FTC). I’m sharing it to demonstrate how easy it is to make a mistake.
Steve Dennis
SEPTEMBER 18, 2017
Paolo Coelho suggests “a mistake repeated more than once is a decision.” And he’s definitely on to something. Of course, sometimes mistakes are an intentional part of our path toward learning, innovation, growth. That’s called experimentation–and if failure is not an option then neither is success. On the other hand, when we repeat destructive–or just plain foolish–behaviors, it’s often our unconscious habits taking over.
Blue Acorn
SEPTEMBER 20, 2017
As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty brands, the same trend can be seen, which is backed by a Fung Global Retail and Tech study that was produced in 2015. According to their study the beauty industry saw just under an 8 percent or $6.2 billion of the beauty industry’s sales done online.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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