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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Retail TouchPoints

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable. TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S. Advertising Sales and Marketing at TelevisaUnivision in a statement.

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. in a blog post.

Retail 264
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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. Enhanced Customer Service: HubSpot's advanced customer support features help Shopify store owners streamline customer service for an improved customer experience.

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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

will be able to connect with a gen AI-powered virtual assistant for help with tasks like troubleshooting product issues , rescheduling or combining order deliveries , managing software , Geek Squad subscriptions and My Best Buy memberships. As early as late summer, Best Buy customers in the U.S.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

Retail 312
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How To Deploy To Heroku For eCommerce: Private Web App Development & Hosting

Groove

Heroku is a powerful yet user-friendly cloud-based PaaS (Platform as a Service) that streamlines the app development process for businesses of all sizes. Heroku supports a wide range of programming languages and tools that most eCommerce platforms are built with.

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