Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.
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