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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” We have a very playful, fun and colorful brand.

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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Things haven’t been easy of late for the retail sector. By comparison, zero-party is both more accurate, and yes, more ethical.

Gifts 278
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 263
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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

Retail TouchPoints

To better serve shoppers in urgent need of outfit advice, Stitch Fix has launched new services spanning phone and social media for the holiday season. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

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EY Consumer Future Index: Economic Fears Abound, but Americans Still Plan to Spend for the Holidays

Retail TouchPoints

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index. Additionally, 37% will look to buy locally made gifts.

Consumer 260