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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363
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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

This graphic by Oneupweb further explains the differences between paid media, owned media, and earned media: How to Create a Successful Niche Paid Media Campaign. Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. How to Make Niche Campaigns More Effective?

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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? In this case, we might see a small boost in merchant revenue – but, how do we know? We found Google / Organic traffic that was using our PPC Shopping parameter.

PPC 117
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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury fashion is created by the best designers in the world. Here’s how to add negative keywords to your ads.

Marketing 363
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How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. How to Set Up Free Google Shopping Tracking. Before you can analyze the impacts of your free Google Shopping performance, you need to set up proper tracking.

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How to Create an Online Store in 2020: The Complete Guide

Ecommerce Platforms

If you want to get the most out of your online ecommerce business, then you need to know how to do everything from buying your own domain name, to establishing a SEO strategy for digital growth via Google and other search engines. So, here’s your ultimate guide on how create an online store. How to Create an Online Store: FAQ.

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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363