How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns
Inflow Insights
MAY 7, 2020
One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.
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