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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

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How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. Next, we tracked down the landing page report, filtered to the abovementioned parameter, and added a secondary dimension for “source / medium.”

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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

CoSchedule’s State of Marketing Strategy Report found winning marketers: Document their digital marketing strategy. Goal setters are 429 percent more likely to report success than those who don’t; 81 percent of these marketers achieve their goals; 10 percent of organized marketers always achieve their goals.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 Omnichannel Fashion Ecommerce. Reading Time: 4 minutes. trillion industry.

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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. Let’s say one of our SEO clients wanted to see how utilizing PPC in Google Search might impact their current organic rankings. The account manager types up a Slack message or emails the PPC team lead. Note: An important bit of clarification.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

We purred through data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including: Fashion. We relied on SEMrush’s analysis and tools to provide the data in this report. Most direct traffic visit Health and Beauty followed by Fashion eCommerce Stores. Consumer Electronics.