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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 245
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Many operate through social media platforms, with Facebook and Instagram being top performers. Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury fashion is created by the best designers in the world. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Don’t worry; I’m not recommending creating a loyalty program.

Marketing 363
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It includes paid ads, which we covered in the previous section, as well as SEO, (or “ search engine optimization ”). Not quite.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363