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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Benefits stemming from omnichannel strategies also have been spreading widely across the retail enterprise.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

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Walmart Acquires Robotics Company to Boost Next-Gen Fulfillment Capabilities

Retail TouchPoints

Walmart has entered an agreement to acquire Alert Innovation , a robotics automation company that develops material-handling technology for automating order fulfillment in retail supply chains. Walmart has been working with Alert to customize technology for its market fulfillment centers (MFCs) since 2016. in a blog post.

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Use Amazon Fulfillment.

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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last mile and fulfillment. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Retail TouchPoints

The problems with getting products to people quickly and cheaply are well-known: consumers want fast fulfillment, which is costly to provide, but they don’t want to pay high (or really any) shipping fees. Even Amazon , the trendsetter in fast fulfillment, isn’t immune to higher labor costs.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Don’t oversell products if you don’t have the supply to fulfill orders. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos.

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