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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Insiders

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. They do this by providing exhaustive product information, reducing the need to hop to external sites. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information?

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Earlier in the week, Axios reported that TikTok is beginning the process of building out its own U.S.-based

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Easy Social Media Copywriting Guide to Win Shoppers

retailnext

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Social Media Copywriting Guide: Posts. First stop, posts.

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Removing Friction In The eCommerce Customer Journey

Groove

Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time. Also, use intriguing subject lines and product recommendations to personalize your email marketing strategy.

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