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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. All of this enables a more informed pricing strategy overall. Some retailers may consider experimenting,” Berliner added.

Games 217
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. They’re in the revenue game now. They’re in the sales game now. Of course, the need to cater to hyper-informed, search-savvy shoppers also has made marketers’ roles more challenging.

Games 198
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. On the other hand, the A.I.-Powered

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. Consumers can choose whether to pre-approve purchases or not, set budgets, inform the bot to shop only for certain items at certain times or only buy items when they go on sale, and many other parameters. AI agents will shop for you.

Retail 268
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. They do this by providing exhaustive product information, reducing the need to hop to external sites. It’s not merely about substituting cookie-based tracking with another data-centric method.