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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

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2020 Holiday Marketing Calendar and Shipping Carrier Deadlines Retailers Must Know

lateshipment

Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions. Retailers, on the other hand, will need to put in efforts from their end to survive and have a good holiday season run. Read on to get access to all the critical data you need to plan your delivery game this holiday season.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

Win over Mr. Holiday Persona With These 3 Features: Use contextual marketing for customized pop-ups Contextual marketing allows you to customize certain modules within a landing page or website page depending on known information about your visitor. Primary Persona. We’ll call him, Mr. Holiday Persona. Primary Persona will love.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Effective use of zero-party data to serve up curated experiences based on shoppers’ consumption will bring those customers back throughout the year, making it truly the gift that keeps on giving.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business. items, etc).

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