Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Omniconvert

DECEMBER 29, 2021

Discover Brad Geddes’s advice for eCommerce stores that want to use Google Ads to support their customer acquisition and retention strategies. The post Brad Geddes: A Google Ad custom audience is only as good as your original targeting was appeared first on Omniconvert Ecommerce Growth Blog.

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Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. With this integration, Google Shopping ads featuring CPG brands available on Instacart can now scale to reach consumers who are shopping across Google.

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Shopping Carts Consumer Retail Marketing 264

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center.

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Merchant Services PPC Social Media Shipping Costs 370

Retail TouchPoints

APRIL 4, 2024

But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. The culprit? explained Pollet. “It’s

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Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest.

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Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. Groove Commerce, for example, utilizes B2B advertising and marketing to attract and engage our target audience ? B2B Advertising With Google. Google Shopping Ads. Google Search Ads.

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Groove

NOVEMBER 10, 2022

Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. With a final goal of reaching a 300% return on ad spend (ROAS), we got to work as Cordova’s busiest time of the year, spring and summer, quickly approached.

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Outdoor Accessories Merchant Services eCommerce 370

Retail TouchPoints

NOVEMBER 10, 2023

They are being challenged with growing ad fraud in digital campaigns and a slowing economy. Google’s AI-based campaigns offer a number of benefits to retailers, from increased reach to relieving workloads by leveraging AI to automate processes. This makes the systems running the campaigns more of a hindrance than a help.

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell? What Are Google Discovery Ads? And guess what?

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Groove

MAY 19, 2023

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images.

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Merchant Services eCommerce Shipping Costs Information 370

Groove

AUGUST 11, 2020

Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting. Use Google shopping, search and display ads. Demographics.

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Kissmetrics

AUGUST 18, 2020

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. It sure will.

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Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

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Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. With around 3.5 Let’s find out!

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Merchant Services Mobile Social Media Multi-channel 288

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. 24 audience changes. 50 keyword changes.

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Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. With its growing audience, which currently stands at 1.7

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Social Media Beauty and Health Multichannel eCommerce 302

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. In this scenario, the company adopts an interactive approach, prompting consumers with a survey placed within an ad unit.

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Retail Apparel Consumer Clothing 254

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Show ads at the right time. Show Ads At The Right Time. That's why our team is here to help.

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PPC eCommerce Mobile Mobile eCommerce 370

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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PPC Recommendation Information Improvements 306

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Groove

JULY 19, 2021

Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. Discover important keywords and data such as search numbers, competition and ad pricing. How To Use Google Ads Keyword Planner.

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SEO PPC Information Download 370

Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

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Retail TouchPoints

MAY 18, 2023

Think Local Local inventory ads allow brands to display information about products — stock levels, store opening times and directions — to shoppers in their local area. The ad format is designed to bring local shoppers into stores by showing them that the shop has items they’re looking for, ready to purchase and pick up nearby.

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Retail TouchPoints

NOVEMBER 28, 2023

In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone. Diversify your approach so you don’t wear out your audience with ad fatigue.

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Retail Social Media Channel Consumer 244

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

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Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

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Kissmetrics

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. The quality of your ad plays a huge part as well.

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PPC Marketing Social Media SEO 287

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

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Search Marketing Marketing Customer SEO 338

Retail TouchPoints

NOVEMBER 2, 2022

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads and get help from a Snapchat specialist. in a statement.

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BigCommerce eCommerce Platforms Omnichannel eCommerce 266

Groove

JUNE 15, 2021

In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. PPC Advertising on Social Media & Google.

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Social Media PPC Improvements Reference 221

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice. Maximizing sales.

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SEO Search Marketing Improvements Recommendation 268

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. With such a large and diverse audience, how can a retailer take advantage of these platforms? Social media advertising and how to leverage it.

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Social Media Marketing Shipping Costs SEO 303

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. This would allow them to not only reach a larger audience, but to learn more information on their audience’s location, interests, etc. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%.

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