Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies
Retail TouchPoints
JULY 28, 2023
“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.” The survey uncovered three core themes and takeaways: 1.
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