Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117

PPC Download Information Search Marketing 117

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. What Amazon marketing companies can you trust?

Marketing 292

Marketing PPC eCommerce Social Media 292

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. The best part?

PPC 306

PPC Recommendation Information Improvements 306

Groove

MARCH 11, 2022

The Basics of B2B Marketing. However, this blog is bringing B2B marketing back to the basics. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Identify Your Target Audience.

B2B 150

B2B Merchant Services Marketing PPC 150

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

NOVEMBER 18, 2020

If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. An e-commerce business plan is a strategy for how your business will work, how you’ll fund it, who your audience will be, and how you plan to succeed. Part 1: Executive Summary.

eCommerce 278

eCommerce PPC Operations SEO 278

Kissmetrics

FEBRUARY 23, 2021

Below, I focus on sponsored Snapchat filters, how to create them, and why you should. How to Create a Sponsored Snapchat Filter. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. A sponsored Snapchat filter isn’t different from any other form of marketing.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. For one, it can grow your business.

Article 277

Article Blog PPC Marketing 277

Kissmetrics

MARCH 12, 2021

How can you take your influencer campaign to the next level? Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. You may want to include another angle, such as paid ads.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

SEPTEMBER 20, 2021

Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. Make a list of things that bother your target customer, and see how you can position your products and services as a “relief.”.

Social Media 271

Social Media Shopify Magazine PPC 271

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. How Google Shopping and Search Track Out-of-Stock Products. And nobody wants that.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Kissmetrics

OCTOBER 13, 2021

How can you leverage social selling? Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Your sales reps need the tools to figure out how to develop a rapport and close the sale.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

JULY 31, 2021

Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? This is a rigid and fairly unrealistic way to view how people move through the stages of a sales cycle. Let me take you through exactly how it’s done. How to Create a Conversion Funnel.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

APRIL 16, 2021

In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution. It has several key features marketers will want to leverage. What Is Amazon Attribution?

eCommerce 258

eCommerce Channel Social Media PPC 258

Kissmetrics

DECEMBER 11, 2017

Juggling multiple marketing campaigns is stressful. Here’s how. Here’s the problem with digital marketing. And you never really know how a campaign will perform until you try it. PPC might be amazing for your friend’s business. Adjusting Your Budget Based on Market Movement. KPIs are due EOD. A/B testing.

Management 213

Management Marketing PPC Banking 213

Bryan Eisenberg

AUGUST 2, 2016

In fact, Amazon was so successful in their SEM campaigns that Google had to create PLAs just to claw back some market share. How did they do it? What about reviews and recommendations? How to get started – should I do something first? Vendors to start with… If I should start shopping, who do you recommend?

PPC 144

PPC Improvements Recommendation Marketing 144

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Merchants with more than 10 products that vary in purpose are recommended to use Facebook Dynamic Product Ads. Follow these steps to learn how to attract more customers with Instagram Shopping Ads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

APRIL 1, 2020

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Conclusion.

PPC 345

PPC Mobile Improvements B2B 345

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

SEPTEMBER 30, 2021

For the most part, brand mentions are a marketing score (even when the words themselves are negative). Not only will you find new leads that are valuable to your marketing efforts, but there is a ton of other benefits to improving your awareness online. How to Set Up Google Alerts for Social Listening. How many: All results.

Social Media 214

Social Media Blog PPC Marketing 214

Ecommerce Platforms

OCTOBER 10, 2022

The CBD market is rife with opportunities. But if you’re wondering how to sell CBD online, you may find that it’s not as easy as signing up on Amazon and watching the money roll in. Let’s break it down, section by section, to help you better understand how to sell CBD online in a way that makes you proud of the business you’ve built.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. How can you navigate these limitations and overcome limited data? Throw in the towel, give up on PPC ads?

PPC 348

PPC SEO Gifts Definition 348

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 21, 2021

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. How to Set Up Free Google Shopping Tracking. Our team of digital marketing experts is always happy to help. So, we turn to Google Analytics.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. SEO Recommendations. How to Survive Beyond COVID-19.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

MARCH 1, 2018

They also can’t afford to go take a marketing class to learn “secrets” they’ll never use. I’m going to show you how to optimize your automated AdWords campaigns. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Automation is critical. Interest Categories.

PPC 199

PPC Recommendation Mobile SEO 199

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Groove

APRIL 4, 2024

Here's how you should read the data for each core metric: Session s Look at the flow and distribution of sessions over the selected timeframe. A high number of sessions can indicate effective outreach and marketing, but when paired with other metrics, it can also provide insights into user engagement and the quality of traffic.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Ecommerce Platforms

JANUARY 10, 2022

That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. In terms of the reverse ASIN tool, it's truly the most advanced solution on the market by the number of analyzed traffic channels. analysis for every keyword. The report also provides advanced filtering.

PPC 197

PPC Channel Information Other 197