Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 257

Marketing Technology Recommendation Management 257

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

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Improvements Marketing Toys Consumer 313

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Groove

APRIL 18, 2024

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. Referrals Recommendations and referrals are a large part of inbound business for Groove, most coming from our past clients and partners we have worked with.

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Magento Document Travel Recommendation 195

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

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Marketing Download White Paper Recommendation 147

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Marketing Social Media Document Article 363

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? How do you use it? 6 B2C eSports Marketing Strategies to Try.

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B2C Marketing Games Social Media 312

Retail TouchPoints

MAY 12, 2022

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. Marketers can multiply these types of triggers by associating products with more frequent events. and How can we link to that thing?

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Marketing Travel Clothing Information 252

Kissmetrics

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

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Social Media Marketing Improvements Subscription 278

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

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Social Media Marketing Customer Loyalty Other 359

Retail TouchPoints

DECEMBER 27, 2023

And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch. The resulting data can be a gold mine for product leaders trying to tweak marketing messages, adjust to negative reception or build brand affinity. existing knowledge).

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Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

Groove

NOVEMBER 12, 2020

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? We recommend creating buyer personas to account for the various personalities of your audience.

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Customer Experience Improvements Customer Social Media 356

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

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Marketing Social Media White Paper Webinar 209

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

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Marketing Customer Retention White Paper Download 275

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

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eCommerce Marketing Merchant Services Recommendation 370

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research.

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Marketing Social Media eCommerce Arts 354

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

AUGUST 15, 2023

Use content and recommendations to maximize the customer experience: The worst thing a merchant can do after consumers make a purchase is send them a product recommendation email. Instead of an upsell, use post-purchase messaging to provide helpful information about the product that’s coming,” Pfeiffer recommended.

Live Chat 205

Live Chat Merchant Services Recommendation Customer Experience 205

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

DECEMBER 14, 2020

Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate. Content Audit Tools.

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SEO Improvements Marketing Social Media 362

Kissmetrics

JANUARY 13, 2021

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. Users can build guides for travel tips or recommendations. How to Make an Instagram Guide. How to Find Instagram Guides.

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Travel Books Social Media Recommendation 282

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. The problem is with how we think about personalization.

Marketing 363

Marketing Recommendation Other Customer 363

Kissmetrics

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. You can also check out “Editor’s Picks” to see different categories, such as Gift Guides, and to explore collections and other recommendations.

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eCommerce Payment Services Recommendation eCommerce Platforms 339

Kissmetrics

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

Events 363

Events Mobile SEO Marketing 363

Ecommerce Platforms

AUGUST 9, 2022

Merchants also encounter the need to change languages on Shopify when they expand into other markets. But for the new market, it makes sense to implement the language that’s most common for customers in that region or country. In this guide, we explain everything you need to know about how to change languages on Shopify.

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Shopify Merchant Services Recommendation eCommerce 210

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Social Media Marketing Customer Recommendation 235

Kissmetrics

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family.

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Social Media Reference Recommendation Books 285

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location.

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Marketing Outdoor Consumer Mobile 315

Kissmetrics

AUGUST 28, 2020

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. Well, then, keep reading. And for outcomes?

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SEO Recommendation eCommerce Marketing 320

Kissmetrics

JANUARY 13, 2021

Here’s how to buy those followers the right way, without taking any black hat shortcuts. Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on. Curious how to get followers on Instagram instead? They Follow You.

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Social Media Blog Recommendation Article 290

Kissmetrics

NOVEMBER 19, 2021

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Not All Commissions Are Equal.

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Payments Payment Services PayPal Social Media 268

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. This is when you must learn how to grow your online business. In this guide, we explain in-depth, actionable methods and tips on how to grow your online business.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Omnisend

AUGUST 12, 2021

As a marketer, it’s easy to feel like your tactics are a shot in the dark. While both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers react to various strategies. That principle is just as important in digital marketing.

Marketing 148

Marketing Information Presentation Consumer 148

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Marketing Retail Comparison Shopping Workshop 283