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How to Create Mobile First PPC Ads

Kissmetrics

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. For mobile ads on Google, the average conversion rate is 3.48 Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. How to Tell If Click Fraud Is Affecting Your Website.

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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

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What is Programmatic Buying For PPC?

Kissmetrics

How can programmatic buying benefit your business? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work? What does it even mean?

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PPC Consulting

Kissmetrics

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Maximizing business performance.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

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