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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 111
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

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Convert your mobile browsers into buyers with these recommendations

GetElastic

Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. Two Leaves does a great job of this, by having the product description, ingredients, how to brew and reviews all within the product page and right next to the “add to cart” button. Navigation.

Mobile 141
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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

How to Drive Conversions With Internal Site Search. Here’s how to do it. Bean has custom landing pages for many of its products which include not just the product details, but the best weather/activity levels, additional features, and even the technology behind the item: Offer Relevant Recommendations.

eCommerce 326
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How to Create Hyperlocal Ad Campaigns

Kissmetrics

They’ll search for a coffee shop “near me,” and if they are in your vicinity, your coffee shop will be recommended to them by search engines. These are sent to the prospects’ mobile device when they enter your selected boundary and perform an action that sets off your triggers. Is your business close enough to the user to recommend?

Events 363
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3 Keys For A Killer Mobile Experience

RTP blog

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. By Alicia Esposito, Content Strategist.

Mobile 150
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How to Use Instagram Guides

Kissmetrics

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. Users can build guides for travel tips or recommendations. How to Make an Instagram Guide. How to Find Instagram Guides.

Travel 282