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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Adopting a siloed approach can lead to inefficiencies and missed opportunities for optimizing ad spending and improving ROI.

SEO 247
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Further, with the surge in the Delta variant, there is a high likelihood of online sales experiencing a lift in several categories like food/grocery, pet supplies, home improvements, etc. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 263
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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. After all, that’s 6 percent of billions of searches.

SEO 276
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. In this way, we work hard for our clients while also working to improve our offerings. Want to know more?

Marketing 275
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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 138