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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 PPC Advertising on Social Media & Google. Improving quality score is the key to driving down PPC costs and improving ad performance. Integrate Paid and Organic Social Media.

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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Example: [link] About Us videos.

Marketing 284
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How to Get Started With Video Marketing

Kissmetrics

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers.